Fort Worth web design for teams that want a custom-built site, not a template
Select Interactive is a Fort Worth web design and engineering firm in the Cultural District that designs and hand-builds custom websites for companies that have outgrown templates. Sites are built on a modern React and TypeScript stack with TanStack Start and a headless CMS your team edits, tuned for phones, accessibility, and search, and connected to the tools you already run. There is no WordPress theme or page-builder, the same senior team that writes the code reviews each build with you, and you own the code at launch.
- Since 2012Designing and building custom sites in-house
- Cultural DistrictOur Fort Worth office
- No templatesNo themes or page-builders
- You own the codeRepositories and content in your name
What “custom web design” means at Select Interactive
Custom web design means the site is designed around your content, your audience, and the path a visitor takes to become a lead, then built from scratch. It is not a purchased theme with your logo on it. Development is our specialty, and we design many sites in-house with tools like Claude Design and Figma.
Designed around your buyers and content
Discovery covers your audience, competitors, SEO priorities, and a content map before any layout work starts, so every page has a job and a clear place in the navigation.
Hand-built on a modern stack
React and TypeScript with TanStack Start, styled with Tailwind, with content in a headless CMS such as Prismic, Hygraph, or Strapi. No plugins to patch, a smaller attack surface, and pages that stay fast on phones.
Editable by your team
Pages are assembled from reusable CMS sections, so marketing can publish a new page or campaign without a developer. We train your team on the CMS at launch.
Not the right fit for
- A small starter site where a template does the job well
- Native iOS or Android apps (we build for the browser)
- Branding, logo, or identity work (we recommend or partner with a branding agency)
Custom-built vs WordPress and template sites
A template or page-builder site is a reasonable choice when you need a few simple pages quickly. A custom-built site makes sense when the site has to load fast, match your brand exactly, connect to the systems you run, and stay easy for your team to edit for years without plugin upkeep.
| Question | Template or page-builder site | Custom-built (Select Interactive) |
|---|---|---|
| Who designs it | A theme author, adapted to your logo and colors | Our team or your agency, designed around your content and buyers |
| What it is built on | WordPress, Elementor, Duda, or a hosted builder | React and TypeScript with TanStack Start, Tailwind, and a headless CMS |
| Editing | A page-builder editor, where layouts can drift as people edit | Reusable CMS sections that keep every new page on-brand |
| Speed and Core Web Vitals | Depends on the theme and how many plugins it carries | LCP, INP, and CLS tuned as part of the build |
| Plugins and security patching | Ongoing plugin, theme, and core updates | No plugin stack to patch |
| Integrations with your systems | Usually through plugins or embedded widgets | Built directly against your CRM, data, and APIs |
| Who owns it | Varies; hosted builders often rent you the site | You own the code and the content |
| Best fit | Simple sites with a few pages and a tight timeline | Sites that carry real business weight or connect to real systems |
Our Fort Worth web design process
Every project moves through six steps, from discovery to ongoing optimization. You get staging links every week from the same senior team that writes the code, and reviews happen at our Cultural District office or on a call. Timing depends on scope and content readiness; you get a schedule after discovery.
- Step 01
Discovery & Content Strategy
Goals, audiences, SEO priorities, and a content map, agreed before any pixels.
- Step 02
UX & Visual Design
Wireframes become polished UI with a system of type, color, and components.
- Step 03
Build & Integration
React and TypeScript components, CMS sections, and analytics-ready markup.
- Step 04
Accessibility & Performance QA
Automated checks plus keyboard and screen-reader passes, and Core Web Vitals tuning.
- Step 05
Launch & Training
Deployment, redirects, handoff docs, and CMS training for your team.
- Step 06
Iterate & Optimize
Content expansion and ongoing refinement as the business grows.
Bring your designer, or start with us
We work two ways. We design the site in-house with Claude Design, Figma, and related tools, or we build from a partner agency's Figma and keep the build faithful from phone to desktop. Either way, the same senior engineers own the code, the CMS setup, and the launch.
Designed in-house
Discovery, UX, and visual design by our team, then the build by the same people, so the launched site matches the approved screens.
Built from your agency's design
Your agency keeps the design and the client relationship. We build from the Figma file, keep it faithful from phone to desktop, and credit the design where it belongs.
What’s built in on every site
Every site we launch ships with the same baseline: layouts that work on any device, an accessibility target, performance tuning, technical SEO, analytics, and structured data for search and AI answers. Hosting and support are part of every project too, so the site keeps working well after launch day.
- Responsive, device-first layouts from phone to wide desktop
- A WCAG 2.1 AA target, with keyboard and screen-reader passes
- Core Web Vitals tuning for LCP, INP, and CLS
- Technical SEO, plus a redirect plan on every redesign
- Analytics-ready markup for GA4 and Search Console
- Structured data and answer-first content for AI search
- Annual hosting and support in our Microsoft Azure account (Microsoft's cloud infrastructure), with ongoing support for the lifetime of the project
When your website needs to do more than market
Many of the sites we design and build connect to real systems: inventory, ticketing, CRMs, intranets, and live city data. When a marketing site needs logged-in areas, data feeds, or a store, the same team builds those pieces, so the public site and the systems behind it stay in step.
- EZ StorageLive unit availability and online leasing
- Dallas Art FairOnline ticketing, a custom CRM, and an exhibitor portal
- JTaylorA public site alongside a role-gated employee intranet
- Arlington Sports CommissionLive city event data from the arlington.org API
- Foundation for Contemporary Arts1,100+ CMS pages and a Stripe-powered store
Fort Worth websites we’ve designed and built
The work below is grouped by who designed it, because design credit matters. The first group was designed and built by our team. The second was built by us from a partner agency’s design, and each card names that partner. Each case study covers the scope, the stack, and the results in detail.
Designed and built by Select Interactive
Dave Campbell's Texas Football
A high-traffic football publishing platform with a custom publishing workflow, live scoring, personalization, and e-commerce.
Design and build: Select Interactive
View the case studyMulti-statePerformance Course
A multi-state registration and staff operations platform for a school-year athletic development program.
Design and build: Select Interactive
View the case studySelf storageEZ Storage
A ground-up rebuild off a legacy ASP.NET 2.0 site, with live unit inventory and online leasing.
Design and build: Select Interactive
View the case studyWillow Park, TXBluestem Medical
A medical campus site built on TanStack Start and Prismic from Bluebird’s sitemap, content organization, and brand guidelines, with monthly automated SEO.
Design (Claude Design) and build: Select Interactive. Content partner: Bluebird Creative Co.
View the case studyBuilt from a partner agency’s design
Bluebird Creative
A Fort Worth agency site built from Bluebird’s Figma, with Prismic-managed content and monthly AI-led SEO audits.
Design: Bluebird Creative Co. Build: Select Interactive
View the case studyFort Worth, TXSchneider Law Firm
A family-law and criminal-defense site on Prismic, hosted and supported by us, with monthly AI-led SEO audits.
Design: Bluebird Creative Co. Build and support: Select Interactive
View the case studyFort Worth, TXJTaylor
An accounting and advisory firm’s second-generation public site plus a company-wide intranet. Partners since 2014.
Public site design: PytchBlack. Build and intranet: Select Interactive
View the case studyArlington, TXArlington Sports Commission
A sports destination for the City of Arlington on Prismic, with a live arlington.org event feed.
Design: Rally Dept. Build: Select Interactive
View the case studyRedesigning an existing Fort Worth site without losing search traffic
Redesigns and migrations are a regular part of our work. We map redirects, keep the content structure that is already earning traffic, and keep technical SEO and Core Web Vitals in scope through launch. Nobody can promise rankings, but a planned migration avoids the losses that come from an unplanned one.
Before and after launch
- 01Inventory every live URL, including the pages that earn traffic and links
- 02Map each old URL to its new home with 301 redirects
- 03Carry over titles, meta descriptions, and structured data
- 04Submit the new sitemap in Search Console at launch
- 05Crawl the live site after launch and fix anything that slipped
Industries we work with
We work across industries and are not limited to a niche. Examples from our published work include sports and media (Dave Campbell's Texas Football, Performance Course), self storage and real estate operations (EZ Storage), arts, culture, and nonprofits (Dallas Art Fair, Foundation for Contemporary Arts, Arlington Sports Commission), professional services (JTaylor, Schneider Law Firm), and healthcare (Bluestem Medical).
Common questions about web design in Fort Worth
Yes. Our office is in the Cultural District at 3211 White Settlement Rd, and the senior team that designs and builds your site works there. We meet in person when it helps; most reviews happen over calls and weekly staging links.
No. Every site is built from scratch on a modern React and TypeScript stack with TanStack Start and a headless CMS, so there is no theme, page-builder, or plugin stack to patch. You own the code.
Both. We design many sites in-house with tools like Claude Design and Figma, including Dave Campbell's Texas Football, Performance Course, EZ Storage, and Bluestem Medical (designed in Claude Design, with Bluebird Creative Co. as content partner). We also regularly build from a partner agency's Figma, including work designed by Bluebird Creative Co. and Rally Dept, and keep the build faithful from phone to desktop.
Yes. Content lives in a headless CMS (we use Prismic, Hygraph, or Strapi depending on the project), set up as reusable sections, and we train your team at launch so you can publish pages without a developer.
It depends on scope, so we do not publish a number. The main drivers are how many unique page types and templates you need, how much content has to be written or migrated, integrations (CRM, ecommerce, bookings, data feeds), accessibility and performance targets, and whether the site needs logged-in areas. We scope it after a first call.
Discovery comes first, then design and build with weekly staging links, then QA, launch, and training. Timing depends on scope and content readiness; you get a schedule after discovery.
Not if it's planned. We map redirects, keep the content structure that's earning traffic, carry over metadata, and keep technical SEO and Core Web Vitals in scope through launch.
Yes. We provide annual hosting and support for all of our projects. Sites are hosted in our Microsoft Azure account (Microsoft's cloud infrastructure), and we provide ongoing support for the lifetime of the project. Some Fort Worth clients, including Bluebird Creative and Schneider Law Firm, also get monthly AI-led SEO audits.
No. We work from your existing brand guide, or we can recommend or partner with a design or branding agency for identity work while we handle the website design and build.
Yes. We act as the build partner behind the agency's design, and the agency keeps the client relationship. Our technical partner page covers how that works.
Talk to the people who will design and build it
Tell us what your current site can't do. You'll hear back within one business day with an honest read on scope and fit.
contact@select-interactive.com817 380 80743211 White Settlement Rd, Fort Worth, TX 76107