Select Interactive

Our Project & Development Process

No black boxes. No guesswork.

We build custom web applications with a transparent, AI-accelerated workflow. Every phase has clear deliverables, defined timelines, and a human engineer accountable for quality.

How We Work

Five phases from idea to production

Each phase has a defined purpose, clear deliverables, and an honest estimate of how long it takes. AI accelerates the work; humans own the decisions.

We align on goals, constraints, and what success looks like before a single line of code is written.

Deliverables

  • Shared understanding of goals and constraints
  • Identified stakeholders and decision-makers
  • Agreed-upon success criteria
  • Follow-up summary document

Where AI fits

This phase is entirely human-led. We listen, ask clarifying questions, and map your business needs before AI enters the picture.

Discovery notes become a structured PRD/FDD: the source of truth that every sprint and ticket will trace back to.

Deliverables

  • Product Requirements Document (PRD)
  • Functional Design Document (FDD)
  • User stories with acceptance criteria
  • Out-of-scope items documented explicitly

Where AI fits

AI assists with structuring and drafting the PRD/FDD from discovery notes, surfacing gaps, suggesting edge cases, and formatting consistently. Engineers review and own every decision.

The PRD/FDD is translated into a prioritized Linear backlog of sprints, tasks, and acceptance criteria ready for development.

Deliverables

  • Linear project with labeled sprints
  • Tickets with acceptance criteria and effort estimates
  • Sprint ordering and dependency map
  • Shared project roadmap you can track in real time

Where AI fits

Claude decomposes the functional design document into discrete Linear tickets, proposes sprint groupings, and drafts acceptance criteria. Engineers review, reprioritize, and finalize before any sprint begins.

Agentic AI and senior engineers work in parallel; tickets move from Linear to a pull request, reviewed by a human before they ever merge.

Deliverables

  • Shippable features at the end of each sprint
  • Pull requests with human code review
  • Staging environment for your review
  • Sprint retrospective and updated backlog

Where AI fits

Our agentic workflow runs Cursor + Claude against each Linear ticket, producing a pull request. A senior engineer reviews every PR for correctness, security, and quality before it merges. No AI-generated code ships without a human sign-off.

We ship to production and stay on watch, monitoring performance, uptime, and Core Web Vitals so you can trust what's live.

Deliverables

  • Production deployment with CI/CD pipeline
  • Core Web Vitals and Lighthouse monitoring
  • Runtime health and uptime checks
  • Documentation and handoff materials

Where AI fits

AI-assisted observability surfaces regressions automatically. We use real PageSpeed Insights data and runtime health checks (the same metrics visible on our own site) to validate every deploy.

Five Phases at a Glance

From first call to live product

Every engagement follows the same transparent arc. Each phase begins only after you've reviewed and signed off on the previous deliverable, so no phase slips by without your input.

Inside our process

Inside Each Sprint

How a ticket becomes a pull request

Inside each sprint, our agentic workflow connects Linear, Cursor, Claude, and GitHub. A ticket gets assigned to an AI agent; the resulting pull request waits for human review. Every step is traceable.

Go Deeper

From Ticket to Deployed: Our Agentic AI Development Workflow

We documented our full internal workflow: the four tools, the pipeline steps, the quality safeguards, and the honest tradeoffs. It's the technical companion to the process you just read.

Read the Article

Common Questions

Straight answers about AI-assisted development

No. AI accelerates our engineers; it does not replace them. Every pull request generated by an AI agent is reviewed and approved by a senior engineer before it merges. We treat AI output the same way we treat any junior contribution: it needs a human sign-off.

You do (100%). All work product, source code, and intellectual property transfers to you at the end of the engagement. We use a plain-English work-for-hire agreement and can provide a copy before any work begins.

The same way any serious engineering team does: pull request review, automated type checking, lint enforcement via Ultracite/Biome, end-to-end tests, and runtime monitoring after deploy. AI generates a first draft; our engineers own the final product.

Timelines on this page are typical, not contractual. If a phase expands (usually because requirements change mid-stream), we surface that immediately, explain why, and update the scope document before spending more time. You are never surprised by a bill.

Yes. Our work portfolio includes case studies with the full context: the problem, the approach, the stack, and the outcome. We can also walk you through a recent project on a call.

Based in Fort Worth & Dallas, TX

Ready to build something remarkable?

Tell us what you're trying to build. We'll tell you honestly whether we're the right team, and if we are, we'll scope it the same week.

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