Select Interactive

Select Interactive

Insights on web development, agentic AI, UX, and the modern web stack

Perspectives on design, engineering, and the web from the Select Interactive team.

Tech Stack & Tools4 min read

Building select-interactive.com: How We Put Our Own Stack to the Test

A look behind the curtain at how we designed and built our own website using AI-powered prototyping, Claude Code, Cursor, TanStack, Shadcn/UI, Tailwind, and Firebase.

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More Articles on Web Design, Development & AI

AI · Case Study6 min read

Bluebird Creative Co. Month-over-Month SEO Momentum with Our AI-Powered Audit and Action Plan Program

A real-world follow-up to our recent post on AI-powered SEO audits. See how we run a complete agentic SEO review for Bluebird Creative Co. at the start of every month, deliver clear audit and action plan files, and give their marketing team access to a shared dashboard allowing them to track progress and keep organic search strength growing with minimal time investment.

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Education · Web Strategy · AI6 min read

Helping Development Teams Navigate the AI and Modern Web Landscape

A look at a new consulting service we are now offering, which helps development teams of any size understand and adopt agentic AI tools and modern web frameworks before the gap between early movers and everyone else becomes difficult to close.

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Tech Stack & Tools7 min read

The TanStack Ecosystem: How We Build Websites and Web Apps the Right Way

A deep dive into how and why we use TanStack Start, Router, Query, Form, DB, Table, and AI, and why choosing the right rendering strategy from the start changes everything.

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AI · Tech Stack & Tools8 min read

Preparing Your Tech Stack for Agentic AI: What Web Applications Need to Support Autonomous Agents

API design patterns, event-driven architectures, and human-in-the-loop workflows, how we are building for the next wave of AI now so you are not scrambling later.

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UI5 min read

The Modern UI Component System

Why we build every project on shadcn/ui, and how its ownership model, Radix-powered accessibility, and composable architecture make it the most practical UI foundation we've found.

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Case Study · Web Strategy6 min read

From Audit to Action: How We Use Cursor’s SEO Skill and Agents for Full-Stack SEO

A case study in running a comprehensive SEO audit with Cursor’s SEO skill, then using agents to implement technical fixes and align content with what the audit recommends, so clients move from findings to shipped improvements in days, not weeks.

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Tech Stack & Tools6 min read

Optimizing Our Developer and User Experience

A look into why the tools a development team chooses, TanStack, shadcn/ui, and TypeScript, have a direct impact on the quality, speed, and longevity of the products we build for clients.

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Tech Stack & Tools · Web Strategy7 min read

Why We Build with Prismic and Strapi Instead of WordPress or Squarespace

WordPress leads every annual report on hacked CMS platforms. Squarespace locks you into their infrastructure. Here is why we build with Prismic and Strapi instead, and why clients who have made the switch do not go back.

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Web Strategy9 min read

The End of Generic Websites: How AI-Powered Personalization Is Becoming Table Stakes for B2B and E-commerce

Dynamic content, smart search, recommendation engines, and conversational interfaces, off-the-shelf websites are dead. Here is what it actually takes to stand out and convert.

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Web Strategy8 min read

Beyond WordPress: Why Real Web Applications Deserve a Real Tech Stack

WordPress, Wix, and Squarespace are fine for brochure websites, but if your business runs through your website, you need purpose-built tools. Here is what that looks like and why it matters.

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UX5 min read

3 Tips to Improve Your User Experience

User experience isn’t just about aesthetics, it’s about reducing friction, guiding attention, and earning trust. Here are three actionable improvements you can make today.

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Case Study3 min read

Dave Campbell’s Texas Football: A Case Study

How we helped the Texas high school football icon move off WordPress to a custom platform built for subscriptions, live scoring, real-time rankings, recruiting, and ad management.

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Internships2 min read

Select Intern-active

A past intern reflects on two summers as an intern at Select Interactive, what it really takes to build a website from scratch, and why hands-on programming beats studying alone.

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