Select Interactive
Insights
Perspectives on design, engineering, and the web from the Select Interactive team.
Latest
How We Use AI-Assisted Development to Ship Faster and Catch Issues Earlier
Helping Development Teams Navigate the AI and Modern Web Landscape
The TanStack Ecosystem: How We Build Websites and Web Apps the Right Way
Preparing Your Tech Stack for Agentic AI: What Web Applications Need to Support Autonomous Agents
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The Modern UI Component System
Why we build every project on shadcn/ui, and how its ownership model, Radix-powered accessibility, and composable architecture make it the most practical UI foundation we've found.
Read articleFrom Audit to Action: How We Use Cursor’s SEO Skill and Agents for Full-Stack SEO
A case study in running a comprehensive SEO audit with Cursor’s SEO skill, then using agents to implement technical fixes and align content with what the audit recommends, so clients move from findings to shipped improvements in days, not weeks.
Read articleOptimizing Our Developer and User Experience
A look into why the tools a development team chooses, TanStack, shadcn/ui, and TypeScript, have a direct impact on the quality, speed, and longevity of the products we build for clients.
Read articleThe End of Generic Websites: How AI-Powered Personalization Is Becoming Table Stakes for B2B and E-commerce
Dynamic content, smart search, recommendation engines, and conversational interfaces, off-the-shelf websites are dead. Here is what it actually takes to stand out and convert.
Read articleBeyond WordPress: Why Real Web Applications Deserve a Real Tech Stack
WordPress, Wix, and Squarespace are fine for brochure websites, but if your business runs through your website, you need purpose-built tools. Here is what that looks like and why it matters.
Read article3 Tips to Improve Your User Experience
User experience isn’t just about aesthetics, it’s about reducing friction, guiding attention, and earning trust. Here are three actionable improvements you can make today.
Read articleDave Campbell’s Texas Football: A Case Study
How we helped the Texas high school football icon move off WordPress to a custom platform built for subscriptions, live scoring, real-time rankings, recruiting, and ad management.
Read articleSelect Intern-active
A past intern reflects on two summers as an intern at Select Interactive, what it really takes to build a website from scratch, and why hands-on programming beats studying alone.
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