From Audit to Action: How We Use Cursor’s SEO Skill and Agents for Full-Stack SEO

The SEO skill is an orchestrator: it routes work to twelve specialized sub-skills and, for full audits, spins up six parallel specialist subagents so technical SEO, content quality, schema, sitemaps, performance, and visual checks do not compete for a single thread.

At a glance, it covers:

• Full-site and single-page analysis: /seo audit <url> for breadth; /seo page <url> for depth on a high-value URL.
• Technical SEO: crawlability, indexability, security signals, canonicals, and more (/seo technical).
• Content quality: E-E-A-T signals, thin content, readability, and competitive content framing (/seo content).
• Schema / structured data: detection, validation, and generation recommendations (/seo schema).
• Sitemaps: structure, coverage, and quality gates (/seo sitemap).
• Performance: Core Web Vitals with INP (not legacy FID), plus resource and third-party impact (/seo technical / performance specialists).
• Images: alt text, sizing, and format opportunities (/seo images).
• AI search readiness (GEO): citability, crawler access (e.g. GPTBot, ClaudeBot, PerplexityBot), and llms.txt posture (/seo geo).
• Strategy and scale: /seo plan, /seo programmatic, /seo competitor-pages, and /seo hreflang when international or programmatic SEO is in scope.

A typical full audit follows a repeatable pipeline. The skill coordinates discovery, parallel analysis, scoring, and a single narrative clients can act on.

1. Kickoff with /seo audit <url>. The homepage is fetched and signals are used to infer business type (SaaS, local, e-commerce, publisher, agency, or other), so recommendations stay grounded in how the site actually makes money.
2. Crawl the site. Internal links are followed up to hundreds of pages (the skill’s configuration caps volume and respects robots.txt), giving us coverage beyond a handful of hand-picked URLs.
3. Run specialist subagents in parallel. Technical, content, schema, sitemap, performance, and visual tracks produce findings at the same time instead of waiting on a single serial review.
4. Score and prioritize. Signals roll into an SEO Health Score (0–100) weighted across technical SEO, content, on-page, schema, Core Web Vitals, images, and AI search readiness, then into Critical → High → Medium → Low actions.

Deliverables read like consulting output: an executive summary, section-by-section findings, and an action plan, ready to hand to engineering and marketing in one pass.

Below is a structured excerpt of what a unified report looks like after a full audit. Numbers and URLs are illustrative; your live report reflects the real crawl, measurements, and business context.

Executive Summary

• Overall SEO Health Score: 62 / 100
• Business type detected: B2B SaaS (pricing, /integrations, signup CTAs)
• Top critical issues: accidental noindex on /docs/*; broken canonical chain on two product variants; Organization schema JSON-LD parse error on homepage
• Top quick wins: fix meta descriptions on top 20 landing pages; add Article schema to blog posts with valid author + dateModified; defer non-critical third-party scripts on pricing

Technical SEO

• robots.txt allows crawl of key templates; one stale disallow pattern blocks /api/docs mirror used by in-app help links
• Canonical tags mostly consistent; two PDPs point to retired URLs after a merge
• Indexability: mixed signals on paginated resource library (rel=next/prev absent; internal links deep)
• Security headers: HSTS present; consider tightening CSP for inline script on marketing pages

Content Quality (E-E-A-T)

• 12 URLs flagged as thin (< quality gate for their template type)
• Duplicate and near-duplicate clusters on “integration” explainers
• Readability: engineering blog skews jargon-heavy vs. top-ranking alternatives
• AI citation readiness: key definitions lack extractable, self-contained passages

Schema & Structured Data

• Current types: Organization, WebSite, SoftwareApplication (partial), BlogPosting (inconsistent)
• Validation errors: Organization sameAs array includes a 404; SoftwareApplication missing offers where pricing exists
• Opportunities: FAQPage only where content truly qualifies; BreadcrumbList on hub pages

Performance (Core Web Vitals)

• LCP: “needs improvement” on homepage hero (large image, late discovery)
• INP: acceptable on core flows; regression risk from chat widget bundle
• CLS: stable on most templates; one testimonial carousel reserves space late
• Third-party scripts: analytics + A/B + support widget compete on main thread

AI Search Readiness / GEO

• Citability score: moderate, with strong primary pages but weak “definition” blocks for how the product is described in AI answers
• Crawler access: GPTBot allowed; verify PerplexityBot / ClaudeBot rules vs. staging exposure
• llms.txt: missing or outdated; product positioning not summarized for LLM-oriented discovery

“Finding: Homepage Organization schema fails JSON-LD parse due to a trailing comma; rich results eligibility for brand knowledge panel signals is at risk until fixed. Priority: Critical.”

Once the audit lands, we treat the prioritized action plan as the source of truth. In Cursor, we feed those items back to agents with explicit scope: files to touch, acceptance criteria, and “do not change” boundaries. That keeps refactors from turning into unreviewed rewrites.

Technical work maps cleanly to engineering tasks: correct robots/meta robots and canonical tags; repair or add JSON-LD; tighten redirects and internal linking; split or merge templates that confuse indexation; address Core Web Vitals regressions (image priority, font loading, script deferral, layout stability). We sequence Critical first (anything that blocks crawling, indexing, or triggers penalties), then High (ranking and conversion impact), then Medium and Low as bandwidth allows. Agents draft patches and tests; humans approve merges, especially when releases touch routing, caching, or analytics.

Technical SEO gets you eligible to compete; content is where you win the query. The audit’s content section gives us a punch list: thin pages to expand or consolidate, titles and descriptions to align with intent, headings and internal links to clarify topical structure, and E-E-A-T gaps (author bios, sourcing, “why trust us” modules) to close.

We use agents to draft revised copy, outline new sections, and propose metadata, always aligned with the audit’s priorities so we are not generating content for its own sake. Clients stay in the loop for facts, tone, and compliance: marketing approves messaging; subject-matter experts verify claims; we ship when everyone is confident.

For AI search readiness, we pay extra attention to clear definitions, well-structured FAQs where appropriate, and passages that answer “what is this?” and “why should I care?” in standalone chunks, so both search engines and generative answers can cite the site accurately.