Sports & Media
Fort Worth firm, founded 2012. We build the publishing, membership, awards, and registration systems sports organizations actually run on: newsrooms, associations, and athletic programs, with senior engineers in-house. No WordPress, no page builders, no junior handoff. Browser and PWA only; we do not ship native iOS or Android apps.
Who This Is For
A newsroom, a subscriber base, and a calendar that spikes on game days.
Memberships, ballots, and nomination workflows, not a template with a donate button.
Families enroll across schools and states. Staff need tools; parents need a product.
Editorial content next to live event data, without a staffer hand-curating every listing.
Not for
Teams shopping a Squarespace theme, or anyone asking for a native mobile app. We build browser and PWA products.
What Sports Platforms Have To Do
Drafts, scheduled releases, multi-author work, and taxonomies that map to how the sport is covered.
Scores, standings, and rankings that refresh during game windows.
Checkout belongs in the product when subscribers, tickets, or a shop sit next to the newsroom; see Custom ecommerce and ticketing for the full offer.
How We Work
The same process we use on every engagement, started from the calendar, not a generic sitemap workshop. See our process for the full picture.
Discovery starts with the calendar: season peaks, publish windows, voting deadlines, enrollment rushes.
What is live vs. editorial vs. member-gated vs. staff-only, written so a small internal team can operate it.
Iterative sprints with working software on staging before the season, not a big-bang launch on opening week.
Repos, docs, you own the code. A 5-year maintenance horizon. Optional ongoing partnership: DCTF since 2018, Performance Course since 2015, SportsWriters since 2021.
Platforms
Flagship rebuild: live scoring, custom CMS, podcasts, personalization, and ecommerce. 20M+ annual visits. Subscriptions grew 3× and revenue doubled in 12 months.
View case study20M+
annual visits
One platform for FWAA, USBWA, and NCBWA: paid enrollment, gated journalism, and NCBWA Top 25 ballot automation. 2,500+ members.
View case study2,500+
members
Three audiences, one system: public awards CMS, a nomination portal for all 138 FBS schools, and committee review and voting tools.
View case study138
FBS schools
Staff console and public parent app: households, registration, shop, and Braintree payment plans. 60K+ users, 150K+ sessions a year, 10+ years.
60K+users
View case studyArlington Sports Commission: Live city event data plus Prismic, with Rally Dept leading design and PM. Destination and civic sports, and a partner-led design we implemented.
Technology
From The Newsroom
Select Interactive has taken a very deliberative, consultative approach to building us a set of tools that has already doubled our revenue in this space within 12 months. They bring fresh ideas and listen to our feedback. The result is a fantastic, customized solution that we think will fuel our growth for years to come.
Adam Hochfelder
President, Dave Campbell's Texas Football
FAQ
No. We build publishing platforms, membership systems, nomination and voting tools, and multi-state registration products. Marketing sites are one slice (Arlington Sports Commission).
DCTF runs 20M+ annual visits with 99.9% peak uptime and edge caching for simultaneous score checks.
The DCTF rebuild left WordPress for a custom platform the editors run. Read the DCTF case study and Beyond WordPress: building real web applications. This is a capability conversation, not a cost one.
No. Mobile web and PWA only. See Mobile web and responsive.
Yes. DCTF editors publish in the custom CMS. NCFAA SIDs submit through a dedicated portal. SportsWriters staff schedule and version in their CMS.
The client. Open standards, repos, docs. We plan for a 5-year horizon.
Keep Going
The parent product page for custom software in the browser.
Newsrooms, taxonomies, and editorial workflow.
Tenants, billing, and entitlements as a product shape.
Subscriber checkout and tickets next to content.
Browser and PWA. We do not ship native apps.
Scale, handoff, and systems that last.
Discovery through handoff, the same process on every engagement.
Start A Conversation
Tell us the season, the audience, and what is breaking today. A scoped technical conversation, not a pitch.
Start a conversation