Select Interactive

Service

Custom CMS & Data Systems

Headless CMS, editorial tooling, and data pipelines shaped around how your team really works, not a one-size template. Multi-author workflows, permissions, imports/exports, and AI-assisted authoring where it helps. Built by Select Interactive in Dallas / Fort Worth and beyond.

Unlimited
Editors supported
Full
Workflow coverage
Headless
CMS-first
AI-assisted
Authoring

Capabilities

What we build

Headless CMS Architecture

Content models, relationships, and preview workflows that match your domain (Sanity, Prismic, Strapi, or custom), with APIs your apps and sites consume cleanly.

Custom Admin & Editorial UI

Dashboards, queues, and inline editing experiences that reduce copy-paste chaos, built for editors, not generic CMS defaults.

Workflows, Roles & Permissions

Draft → review → publish, regional locks, and audit trails, so large teams can collaborate without stepping on each other.

Import, Export & ETL Pipelines

CSV/JSON ingestion, legacy migrations, scheduled sync jobs, and validation so you can get historical content in without wrecking SEO or IDs.

Versioning & Content Ops

Structured diffs, scheduled publishes, and rollback-friendly deploys that treat content changes with the same care as code.

AI in the Editorial Loop

Assistive drafting, metadata suggestions, and semantic tagging, always with human approval so quality stays on brand.

Technology

Our stack

  • TanStack Router
  • TanStack Query
  • TanStack Form
  • TanStack Table
  • TanStack AI
  • React
  • TypeScript
  • Shadcn/ui
  • Tailwind CSS
  • Vite
  • Vitest
  • Node.js
  • Firebase
  • Supabase
  • Neon
  • Electric

How We Work

Our process

CMS projects live or die on editorial interviews. We start with the people who publish.

We map roles, approval chains, peak publishing moments, and pain points, then translate that into content models and states.

Taxonomies, relationships, and URL strategy, so navigation, search, and structured data stay coherent as content grows.

Admin UI, APIs, webhooks, and preview, all wired to your front-end and analytics so editors see what readers will see.

Scripts, spot checks, and redirect plans; we don’t launch until counts, links, and metadata line up.

Short videos, cheat sheets, and office hours so your team can own day-two publishing.

New content types, AI helpers, and integrations as your program matures, so the system grows with you.

Case Studies

Content at scale

All Work
Editorial & Publishing Platform

Dave Campbell's Texas Football

A custom CMS backbone for a statewide media brand, dozens of editors, live game data, podcasts, and paywalled content flowing through one coherent system.

4M+

Annual Visits

  • Custom CMS powering 50+ editors
  • Workflows tuned for breaking news and game coverage
  • Live scoring and feeds integrated with editorial schedules
  • Subscriber and billing hooks aligned with content tiers

Own your content

Need a CMS that fits your team?

We'll design models, workflows, and UIs around your reality, plus the pipelines to migrate and maintain with confidence.

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