Select Interactive

Retail

Retail sites that take the money, not just the compliment.

Multi-location operators, arts and event sellers, and programs with real seats to fill. The site is the storefront: live availability, real prices, promotions that actually apply, and a checkout that finishes on your domain instead of handing the customer to somebody else. EZ Storage: 15 facilities leasing online. Foundation for Contemporary Arts: a Stripe store for one-of-a-kind works. Dallas Art Fair: ticketing plus a 90-gallery exhibitor portal.

Who This Is For

Who we build retail platforms for

  1. 01

    Multi-location operators

    Every address competes on its own. EZ Storage: 15 facilities across Detroit, Philadelphia, Pittsburgh, and St. Louis, each with its own page, its own inventory, and its own local search footprint.

  2. 02

    Sellers with inventory nobody else has

    One-of-a-kind, donated, or consigned stock that no off-the-shelf catalog models cleanly. FCA sells paintings, sculpture, photography, prints, posters, and video.

  3. 03

    Events and programs with seats to fill

    Ticketing, registration, and the operator tools behind them. Dallas Art Fair and Performance Course both sell and then have to run what they sold.

  4. 04

    Operators tied to a system of record

    A property management, POS, or reservation platform already holds the truth about availability and price. The site has to reflect it live, not nightly.

Not for

Shopify theme work, Amazon or marketplace listing management, or dropship storefronts. We build the cases those platforms cannot express.

What Has To Be Right

What actually breaks a retail site

Availability and price have to be true right now

  • EZ Storage: unit sizes from 5x5 to 10x30 with current availability, list price shown against the discounted price, and unit-level promotions, all pulled live from the storage management platform the business runs on.
  • A stale price is worse than no price. Customers plan around it and then arrive at a different number.

The checkout has to finish on your site

  • EZ Storage: Reserve with no credit card, or Rent Now and sign a lease, both in-site instead of a phone call.
  • FCA: a custom Stripe store, then promo codes, shipping management, order workflows, and reporting after launch.
  • Dallas Art Fair: online ticketing feeding a custom CRM rather than a third-party widget the team cannot query.

Multi-location means multi-page, not one contact form

  • EZ Storage: market hubs at /detroit, /philadelphia, /pittsburgh, and /st-louis, with each facility on its own page carrying hours, access hours, amenities, photos, reviews, and local-area content.
  • Per-location structured data so search engines can tell fifteen storefronts apart.

Somebody has to run it after launch

  • FCA: admin tools for orders, shipping, and promo codes, supported continuously since launch.
  • Dallas Art Fair: an exhibitor portal serving 90+ galleries annually.
  • EZ Storage: an internal dashboard for real-time reporting and automated SEO audit reports.

Catalog rules are the product

  • Sizes, features, seasons, memberships, and promotions decide what a customer can even see. Getting those rules wrong is not a styling problem.

How We Work

How a retail engagement runs

Model the catalog and its rules before screens. Integrations that carry price and availability get proven first, because everything downstream depends on them.

What a unit, ticket, or work of art actually is, and what decides its price and visibility.

Live availability and pricing from the system of record, before anyone designs around it.

Reserve versus buy, guest versus account, promotions and taxes. Treated as product, not a final step.

Market hubs, per-location pages, and structured data so each storefront can be found on its own.

Orders, reporting, and admin the team uses daily. FCA, Dallas Art Fair, and EZ Storage are all still active.

Work

Retail platforms we have shipped

See all work
Multi-location leasing

EZ Storage

A multi-facility self-storage operator moved off a legacy ASP.NET site onto TanStack, with live inventory, discounted pricing, and online lease processing carried through the rebuild intact.

View case study

15

facilities leasing online

  • Live unit availability and pricing from the storage management platform
  • Reserve and Rent Now completed on site instead of by phone
  • Per-facility pages with SelfStorage structured data across four markets
One-of-a-kind commerce

Foundation for Contemporary Arts

A custom Stripe store for donated works of art where every item is unique, backed by 1,100+ pages in Prismic and the admin tools the team runs the program on.

View case study

1,100+

pages in CMS

  • Stripe checkout modeled for single-item, non-restockable inventory
  • Promo codes, shipping management, and order workflows after launch
  • Continuous support since launch
Ticketing + exhibitor portal

Dallas Art Fair

Online ticketing, a custom CRM, and a dedicated exhibitor portal serving 90+ galleries annually for one of the most celebrated contemporary art fairs in the country.

View case study

225K+

annual site visitors

  • Ticket sales feeding a CRM the team can actually query
  • Exhibitor portal for 90+ galleries each year
  • A partnership running since 2016
Registration at scale

Performance Course

A multi-state parent registration and staff operations platform for a school-year athletic development program, from K through high school.

60K+registered users

View case study

Technology

Storefronts and the tools behind them

Storefront

  • TanStack Start
  • TanStack Router
  • TanStack Query
  • React
  • TypeScript
  • Vite
  • Tailwind
  • shadcn/ui
  • Nitro

Commerce and data

  • Stripe
  • Braintree
  • Prismic
  • Firebase
  • MS SQL
  • Zod
  • Azure

FAQ

Questions retail teams ask

If your catalog fits Shopify, use Shopify. We get called when it does not: leases priced per unit per facility, donated art that is one of one, exhibitor booths, or availability that lives in a property management system.

Yes. That is the EZ Storage pattern: the storage management platform stays the system of record, and the site reflects its availability, pricing, and promotions live.

Yes, if you want to be found near each of them. EZ Storage has market hubs plus a page per facility with hours, amenities, local-area content, and per-location structured data.

We have built Stripe and Braintree checkouts (FCA, Dallas Art Fair). When payment runs through a client platform we integrate rather than replace it. Which applies depends on where your system of record sits.

Your team, on tools we build for them: order and shipping workflows, promo codes, reporting, exhibitor portals, and admin. We stay on for support and new work when that is useful.

No. We build web, including mobile web. We do not build native iOS or Android.

Keep Going

Related services, process, and reading

Services

Company

Reading

Start A Conversation

Where does your checkout leak?

Catalog rules, the system of record, and what a customer cannot finish today. A technical conversation, not a pitch.

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