2024 (ongoing)
Marketing Website
Bluebird Creative Website
Overview
Bluebird Creative serves small and mid-sized businesses across North Texas with honest, nimble marketing: brand, creative, social, paid media, and web. We partnered with Bluebird to implement their public site as production front-end engineering from files they supplied in Figma, wire content through Prismic so their team can ship updates without slow handoffs, and host the experience on Microsoft Azure. The relationship extends beyond launch with an ongoing roadmap (new service pages for organic search, campaign-specific landers, and more) and a structured monthly SEO program.
The Challenge
Deliver a polished marketing site that matches the agency's brand and conversion goals, give Bluebird full editorial control in a headless CMS, keep the stack modern and maintainable for long-term iteration, and provide a transparent, repeatable SEO cadence that both Bluebird and Select Interactive can track over time.
Services
- Custom Web Design Implementation
- Figma to Production UI
- Prismic CMS
- Marketing Website Development
- TanStack Start & React
- Performance & Accessibility
- Microsoft Azure Hosting
- AI-Led SEO Audits & Action Plans
- Ongoing Feature Development
- Figma
- Design files brought to production UI
- Prismic
- Editorial content and page types
- Monthly
- SEO audits and shared action plans
- Ongoing
- Partnership for new pages and landers
Design Handoff
From client Figma to a living marketing site.
Bluebird supplied visual design in Figma. We translated those frames into accessible, responsive layouts with a component system built on React, Shadcn-style primitives, and Tailwind: typography, spacing, and modules that stay faithful to the design while behaving predictably from mobile to desktop. The result is a site that looks like the creative team intended, without a generic template look.
Wireframe
In the editor
Prismic CMS
Content that marketing can own.
All customer-facing copy, services, work stories, and structural pages are modeled in Prismic. Editors publish changes through repeatable slices and page types instead of relying on redeploys for every tweak. That foundation also supports episodic launches, for example standalone service URLs for richer SEO narratives, or paid-search landing layouts that can be flagged noindex when the goal is conversions, not core organic competition.
Documents
| Status | Name | Type | Last Update | Updated By |
|---|---|---|---|---|
| Live | Page Alpha | Standard page | Today | A1 |
| Live | Page Beta | Service | Yesterday | B2 |
| Live | Page Gamma | Interior page | 3 days ago | A1 |
| Live | Page Delta | Interior page | Last week | C3 |
Editors publish in Prismic without redeploying the marketing site front end.
SEO Program
AI-led audits, monthly action plans, one shared workspace.
Each month Select Interactive runs an AI-informed SEO audit and review. Findings roll into an action plan covering technical hygiene and content improvements. Audits and plans live in an online workspace so Bluebird and Select Interactive see the same priorities, statuses, and history, progress is visible month over month without a scramble of spreadsheets or email threads.
Shared SEO audit & action plan · client + Select Interactive
Progress compounds week over week across all three tracks.
Ongoing Partnership
The site evolves with the business.
After launch we continued shipping meaningful structure: dedicated service detail pages aimed at deeper organic coverage and Prismic-backed templates so paid media can spin up tailored landing experiences on demand (including noindex where it protects the broader SEO footprint). Expect more of the same as Bluebird grows: new content models, integrations, and refinements grounded in analytics and stakeholder feedback.
Bluebird site · Delivery
Kanban-style flow from ideas to shipped work
To do
- BBW-418
Expand content models for new offerings
discovery - BBW-425
Map analytics events per service funnel
In progress
- BBW-401
Service detail URLs per practice area
SEO - BBW-406
Campaign lander slices and flexible hero
Prismic
In review
- BBW-398
Paid lander robots and preview workflow
paidnoindex
Published
- BBW-360
Core marketing launch and IA
- BBW-367
Editorial slices without redeploy
Prismic
Work moves column to column as the partnership ships structure, campaigns, and refinements.
Built With
A TypeScript-heavy marketing stack centered on TanStack Start, editorial workflows in Prismic, and deployment on Microsoft Azure.
- React
- Vite
- TanStack Start
- TanStack Router
- TanStack Query
- TanStack Form
- Shadcn/UI
- Tailwind CSS
- Prismic
- TypeScript
- Zod
- Nitro
- Azure
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