Select Interactive
Healthcare

2026 (ongoing) · Willow Park, TX

Marketing Website

Professional services

Bluestem Medical

Visit bluestemmedical.com

Overview

Bluestem Medical brings independent clinicians, a lab, and a wellness studio together under one roof in Willow Park, Texas. Our partner Bluebird Creative Co. delivered the sitemap, content organization, directory preferences, and brand guidelines. Our team turned that foundation into a complete design system and full page comps in Claude Design, then implemented the site with Claude Code and Cursor on TanStack Start, React, and Prismic. It follows the same partnership model as Schneider Law Firm: Bluebird shapes the brand and content strategy, and Select Interactive designs, builds, hosts, and keeps improving the site every month.

The Challenge

Launch a healthcare site patients can trust and find: fast and fully accessible on every device, organized around a provider directory, events and classes, and patient resources, with every page editable by the Bluestem team without a developer, and an SEO program that keeps the site improving long after launch.

Services

  • Custom Web Design (Claude Design)
  • Brand System Implementation
  • Prismic CMS & Slice Library
  • TanStack Start & React
  • Performance & Accessibility
  • Technical SEO & Structured Data
  • Monthly Automated SEO Audits
  • Automated SEO & Performance Fixes
  • Firebase Lead Capture
  • Microsoft Azure Hosting
At a Glance
Bluebird
Sitemap, content structure, and brand
Claude Design
Design system and full page comps
24 slices
Every page editable in Prismic, no code
Monthly
Automated SEO audits and fixes
By the Numbers
99
Lighthouse performance
100
Lighthouse accessibility
100
Lighthouse SEO
Monthly
Automated SEO audits and fixes

Design Partnership

From Bluebird's sitemap to a Claude Design system.

Bluebird Creative Co. defined the structure: the sitemap, how content is organized, how the provider and event directories should behave, and the brand guidelines behind it all (Faded Fern, Bluestem Blush, Dusty Terracotta, Kings Caslon, and Aptos). We used Claude Design to turn that brief into a token-based design system and full page comps for every template. Claude Code and Cursor then carried those comps into production components, and we audited the build against the comps so the live site matches the design down to spacing and type.

Prismic Slices

Every page, every word, editable anytime.

The Bluestem team can edit all content on every page in Prismic. We built a library of 24 purpose-built slices: heroes, CTA bands, provider, event, and resource directories, feature grids, photo rows, maps, visit details, contact forms, and more. Editors compose new pages, reorder sections, add providers, and publish events on their own, with no coding knowledge and no developer assistance required. Live previews show changes before they publish, and a webhook-driven cache refresh puts published content on the live site within seconds.

Performance & Accessibility

99 performance, 100 accessibility, 100 SEO.

The site scores 99 for performance and a perfect 100 for both accessibility and SEO in Lighthouse. That comes from the foundation: server-rendered TanStack Start pages, responsive image ladders served through the Prismic CDN, preconnected fonts, streaming compression, and semantic, keyboard-friendly components built on Radix and Shadcn/UI. Structured data describes the organization, every provider, events, articles, and breadcrumbs, while a dynamic sitemap and llms.txt keep search engines and AI assistants current as content changes.

SEO Program

Monthly audits, automated fixes.

Every month an automated SEO audit reviews content, performance, schema, sitemap, and technical health, then compares the results to the previous month. Technical SEO and performance findings are fixed automatically: implemented, tested, and shipped through the same review and deploy pipeline as any other change, then measured again in the next audit. Reports live in a private dashboard inside the site, so the Bluestem and Bluebird teams can see priorities, progress, and scores month over month.

Built With

Designed in Claude Design and implemented with Claude Code and Cursor on a TypeScript stack: TanStack Start for the app, Prismic slices for content, and Firebase for lead capture, hosted on Microsoft Azure.

  • Azure
  • Firebase
  • Nitro
  • Prismic
  • Radix UI
  • React
  • Shadcn/UI
  • Tailwind CSS
  • TanStack Form
  • TanStack Router
  • TanStack Start
  • TypeScript
  • Vite
  • Vitest
  • Zod

Insights

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