Select Interactive

Select Interactive

Insights on web development, agentic AI, UX, and the modern web stack

Perspectives on design, engineering, and the web from the Select Interactive team.

More Articles on Web Design, Development & AI

AI · Engineering · Web Strategy6 min read

Vibe Coding vs. Agentic Engineering: The Difference Between Prototypes and Production

A look at the difference between the rapid, fun phase of AI prototyping and the disciplined, verifiable engineering practices required to build and maintain high-quality production applications.

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AI · Tech Stack & Tools · Web Strategy10 min read

Building Ask: How We Put Our Entire Website Into an AI Assistant

A technical deep dive into how we built the Ask AI widget on this site using TanStack AI and xAI Grok, covering the knowledge base strategy that keeps it accurate, the security stack that keeps it safe, and why we think every serious website should consider this approach.

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Education · Web Strategy · AI6 min read

Helping Development Teams Navigate the AI and Modern Web Landscape

A look at a new consulting service we are now offering, which helps development teams of any size understand and adopt agentic AI tools and modern web frameworks before the gap between early movers and everyone else becomes difficult to close.

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Web Strategy · Engineering8 min read

When to Hire an Agency vs Build an In-House Team for Enterprise Web Apps

A practical breakdown of when to staff up an in-house engineering team versus engage a custom web development agency for enterprise applications, with the cost math, ramp time, and ownership questions that actually decide it.

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Case Study · Web Strategy6 min read

From Audit to Action: How We Use Cursor’s SEO Skill and Agents for Full-Stack SEO

A case study in running a comprehensive SEO audit with Cursor’s SEO skill, then using agents to implement technical fixes and align content with what the audit recommends, so clients move from findings to shipped improvements in days, not weeks.

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Web Strategy · Tech Stack & Tools9 min read

Custom Web Apps vs Low-Code Platforms: A 5-Year TCO Comparison

Low-code platforms like OutSystems, Mendix, Power Platform, and Retool promise a faster start, but the five-year total cost of ownership for an enterprise web application tells a very different story. Here is what actually shows up on the invoice, year by year.

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Tech Stack & Tools · Web Strategy7 min read

Why We Build with Prismic and Strapi Instead of WordPress or Squarespace

WordPress leads every annual report on hacked CMS platforms. Squarespace locks you into their infrastructure. Here is why we build with Prismic and Strapi instead, and why clients who have made the switch do not go back.

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Web Strategy9 min read

The End of Generic Websites: How AI-Powered Personalization Is Becoming Table Stakes for B2B and E-commerce

Dynamic content, smart search, recommendation engines, and conversational interfaces, off-the-shelf websites are dead. Here is what it actually takes to stand out and convert.

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Web Strategy · Tech Stack & Tools7 min read

Custom Web Development Agency vs SaaS Website Builder: An Enterprise Decision Guide

When does a SaaS website builder actually carry an enterprise application, and when does it quietly cap the business? A side-by-side decision guide for teams evaluating a custom web development agency for enterprise applications.

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Web Strategy8 min read

Beyond WordPress: Why Real Web Applications Deserve a Real Tech Stack

WordPress, Wix, and Squarespace are fine for brochure websites, but if your business runs through your website, you need purpose-built tools. Here is what that looks like and why it matters.

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