Select Interactive

Select Interactive

Insights on web development, agentic AI, UX, and the modern web stack

Perspectives on design, engineering, and the web from the Select Interactive team.

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Engineering · Web Strategy11 min read

When Your Process Is the Product: How to Tell It Is Time to Build a Custom Web App

Excel is only one container. Email, shared drives, SharePoint lists, and stitched SaaS tools become load-bearing software without anyone deciding they should. Here is how to tell when the process has outgrown the tool, who that decision belongs to, and what a custom web application actually replaces.

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Latest Web Development & UX Insights

Engineering · Tech Stack & Tools · Web Strategy10 min read

When Spreadsheets Stop Working: How to Replace Excel with a Custom Internal Tool

Tech Stack & Tools · Engineering9 min read

TanStack Router vs Next.js: The Case for a Pure SPA in Enterprise Engagements

Engineering · Tech Stack & Tools10 min read

Built for Speed: The Engineering Behind Our Near-Perfect Lighthouse Performance Score

AI · Engineering · Web Strategy6 min read

Vibe Coding vs. Agentic Engineering: The Difference Between Prototypes and Production

Web Strategy · Engineering8 min read

When to Hire an Agency vs Build an In-House Team for Enterprise Web Apps

More Articles on Web Design, Development & AI

Tech Stack & Tools · Engineering8 min read

TanStack Start vs Next.js for Enterprise Applications: A Practitioner Comparison

A grounded comparison of TanStack Start and Next.js for enterprise web applications: routing model, server primitives, type safety, deployment surface, and the operational implications that show up in year two.

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