# Select Interactive

> Custom software engineering firm based in Fort Worth, TX. We build custom websites, web applications, SaaS products, internal tools, CMS/data systems, and AI-integrated products from the ground up: no templates, no outsourcing, no platforms. Founded 2012 by Jeremy Burton and Dan Harris, with 100% in-house development by senior engineers.

Select Interactive is a Fort Worth headquarters firm serving Dallas/DFW and clients nationwide. Every project is custom-architected from scratch using modern, standards-based technology. The firm does not use WordPress, Squarespace, or page-builder platforms. All development is performed by the founding partners and their team (never outsourced).

## Key facts

- Founded 2012 in Fort Worth, TX
- Headquarters: 3211 White Settlement Rd, Fort Worth, TX 76107
- Service area: Fort Worth headquarters, serving Dallas/DFW and clients nationwide
- 14+ years in business
- 55+ combined years of experience
- 200+ projects shipped (lifetime engagements, not the published portfolio count)
- Published inventory: 17 case studies, 42 news articles
- 100% in-house senior engineering; no WordPress, Squarespace, or page-builder platforms

## Software and application development

Select Interactive is a custom software engineering firm specializing in browser-based products:

- [Web Application Development](https://www.select-interactive.com/services/web-application-development): SaaS platforms, internal tools, dashboards, APIs, real-time apps
- [SaaS Product Development](https://www.select-interactive.com/services/saas-product-development): multi-tenant products with auth, billing, entitlements, and an operator console
- [Internal Tools & Dashboards](https://www.select-interactive.com/services/internal-tools-and-dashboards): spreadsheet replacement, role-scoped dashboards, and admin consoles
- [Custom Ecommerce & Ticketing](https://www.select-interactive.com/services/custom-ecommerce-and-ticketing): Stripe and Braintree checkout, event ticketing, subscriber commerce
- [Enterprise Web Development](https://www.select-interactive.com/services/enterprise-web-development): systems-of-record integrations, compliance-minded platforms, agent-ready handoff
- [Custom CMS & Data Systems](https://www.select-interactive.com/services/custom-cms-and-data-systems): editorial workflows, publishing platforms, data tools
- [AI-Integrated Solutions](https://www.select-interactive.com/services/ai-integrated-solutions): LLM interfaces, retrieval, automation inside products
- [Private On-Premise AI Solutions](https://www.select-interactive.com/services/on-premise-ai-solutions): private AI workspaces on office hardware, secure chat, document-aware answers, and scheduled agents
- [Web Design & Development](https://www.select-interactive.com/services/web-design-and-development): custom marketing and brand sites with performance and SEO built in
- [Mobile Web & Responsive](https://www.select-interactive.com/services/mobile-web-and-responsive): mobile-first layouts, touch UX, optional PWAs, cross-device QA
- [AI & Tech Strategy Consultation](https://www.select-interactive.com/services/ai-tech-strategy-consultation): agentic AI adoption, stack consulting, demos, and team training
- Portfolio categories in published work include Internal Web App, Registration Platform, Publishing, Marketing Website, Sports, and Arts & Entertainment

## Industries

- [Industries we build for](https://www.select-interactive.com/industries): Sports and media, arts and nonprofit, professional services, operations software, and retail.
- [Sports & media](https://www.select-interactive.com/industries/sports-and-media): Newsrooms, associations, and athletic programs that run on game day
- [Arts, culture & nonprofit](https://www.select-interactive.com/industries/arts-culture-and-nonprofit): Arts orgs with archives, fairs, or one-of-a-kind inventory
- [Professional services](https://www.select-interactive.com/industries/professional-services): Law, accounting, and advisory firms that need a public site and an intranet
- [Operations software](https://www.select-interactive.com/industries/operations-software): Reps, forecasting teams, and field orgs still running the business in Excel
- [Retail](https://www.select-interactive.com/industries/retail): Operators and sellers whose own site has to close the sale
## Services

- [Web Application Development](https://www.select-interactive.com/services/web-application-development): From SaaS platforms and internal tools to real-time dashboards and customer portals, we build high-performance applications that scale.
- [Web Design & Development](https://www.select-interactive.com/services/web-design-and-development): Custom websites crafted for your brand, with exceptional visual design, pixel-perfect execution, and performance built in from day one.
- [AI & Tech Strategy Consultation](https://www.select-interactive.com/services/ai-tech-strategy-consultation): We consult with development firms, in-house teams, and partners on integrating agentic AI tools and modern frameworks into their workflows, with real case studies, live demos, and hands-on training.
- [AI-Integrated Solutions](https://www.select-interactive.com/services/ai-integrated-solutions): We integrate cutting-edge AI capabilities directly into your products: intelligent automation, LLM interfaces, semantic search, and generative features.
- [Private On-Premise AI Solutions](https://www.select-interactive.com/services/on-premise-ai-solutions): We design, build, and manage private AI workspaces on hardware inside your office. Start with secure chat and document-aware answers, then add role-based workflows and scheduled agents when they prove useful.
- [Custom CMS & Data Systems](https://www.select-interactive.com/services/custom-cms-and-data-systems): We build editorial workflows, publishing platforms, and data management tools shaped around your team's real processes, not forced into a generic mold.
- [Mobile Web & Responsive](https://www.select-interactive.com/services/mobile-web-and-responsive): We design and build for the full device spectrum, from small-screen mobile experiences to large-format dashboard interfaces, with no compromises.
- [Enterprise Web Development](https://www.select-interactive.com/services/enterprise-web-development): A custom web development agency for enterprise applications. We architect, build, and hand off web platforms that integrate with systems of record, satisfy compliance regimes, and are ready for AI agents out of the box.
- [Internal Tools & Dashboards](https://www.select-interactive.com/services/internal-tools-and-dashboards): Purpose-built software for how the team already works: dashboards, admin consoles, and spreadsheet replacement you own.
- [SaaS Product Development](https://www.select-interactive.com/services/saas-product-development): Multi-tenant software your customers log into, with auth, billing, entitlements, and an operator console you own.
- [Custom Ecommerce & Ticketing](https://www.select-interactive.com/services/custom-ecommerce-and-ticketing): Checkout that fits the inventory, the event, and the subscriber. Stripe and Braintree, not a theme.

## Web development by location

- [Fort Worth Web Design & Development](https://www.select-interactive.com/web-development-fort-worth): Fort Worth web design and custom web development from the Cultural District. Senior in-house team since 2012. Websites, web apps, internal tools.
- [Dallas, TX Web Design & Development](https://www.select-interactive.com/web-development-dallas): Custom web design and development for Dallas, Texas teams. Dallas Art Fair and Passman & Jones. Senior Fort Worth team, in-house since 2012.
- [Arlington, TX Web Design & Development](https://www.select-interactive.com/web-development-arlington): Custom websites and web apps for Arlington, TX teams, including event platforms and live data. Senior Fort Worth firm about 20 minutes away.
- [Plano, TX Web Design & Development](https://www.select-interactive.com/web-development-plano): Custom web design, web apps, and internal tools for Plano and Collin County, TX. Senior Fort Worth firm about 50 minutes away.
- [Irving & Las Colinas, TX Web Design & Development](https://www.select-interactive.com/web-development-irving): Custom web design and development for Irving and Las Colinas, TX. Senior Fort Worth firm, about 30 minutes from Las Colinas.
- [New York, NY Web Design & Development](https://www.select-interactive.com/web-development-new-york): Custom web design and development for New York, NY. CMS, ecommerce, and web apps for Manhattan and Brooklyn from a senior Fort Worth team.
- [Austin, TX Web Design & Development](https://www.select-interactive.com/web-development-austin): Custom web design and development for Austin, TX. Web apps, internal tools, and operations software from senior Fort Worth developers.

## Company

- [About Us](https://www.select-interactive.com/about): Founded in 2012. Partners Jeremy Burton (20+ years, front-end architecture) and Dan Harris (nearly 40 years, infrastructure and back-end); 55+ combined years of experience. Multiple GD USA American Web Design Awards and Awwwards recognitions. Jeremy has presented at Chrome Dev Summit (2013-2015, 2019, 2021), Edge Conf, and SXSWi.
- [Our Work](https://www.select-interactive.com/work): Portfolio and case studies of completed client projects across real estate, finance, arts, sports media, and technology.
- [Our Process](https://www.select-interactive.com/our-process): Phased workflow from discovery through production, with clear deliverables, timelines, and accountable engineering at every step.
- [Tech Stack](https://www.select-interactive.com/tech-stack): Technologies used to build modern web applications: React 19, TanStack Start/Router, TypeScript, Tailwind CSS, Vite, and more.
- [What Web Strategy Do I Need?](https://www.select-interactive.com/what-web-strategy-do-i-need): Interactive guide to help prospective clients determine the right type of web solution for their business.
- [Technical Partner for AI & Modern Web](https://www.select-interactive.com/technical-partner): Jargon-light guide to our consulting service for marketing, product, and business leaders who want to understand how we help teams adopt agentic AI tools and modern web frameworks.

## News & Insights

- [News & Insights](https://www.select-interactive.com/news): Articles covering web development best practices, AI integration, modern tech stacks, TanStack ecosystem, developer experience, and case studies.

## Developer Resources

For AI agents and developers integrating with Select Interactive, the following machine-readable surfaces are published at predictable URLs:

- [Developer Portal](https://www.select-interactive.com/developers): Overview of public APIs, agent surfaces, usage examples, and integration contact.
- [Full Context Database](https://www.select-interactive.com/llms-full.txt): Comprehensive database of all services, local market pages, case study outcomes, metrics, and insights for deep LLM retrieval.
- [OpenAPI Specification](https://www.select-interactive.com/openapi.json): OpenAPI 3.1 spec for every public endpoint listed below.
- [MCP Server](https://www.select-interactive.com/api/mcp): Model Context Protocol server (Streamable HTTP) exposing read-only tools for services, case studies, news, and the company assistant.
- [MCP Manifest](https://www.select-interactive.com/.well-known/mcp.json): MCP discovery manifest with capabilities and endpoint URL.
- POST [/api/ask](https://www.select-interactive.com/api/ask): Stream a reply from the Select Interactive assistant (xAI Grok). Rate limited per IP.
- POST [/api/contact](https://www.select-interactive.com/api/contact): Submit a project inquiry.
- POST [/api/blueprint](https://www.select-interactive.com/api/blueprint): Submit a project blueprint intake; streams a templated AI overview.
- GET [/api/content-stats](https://www.select-interactive.com/api/content-stats): Counts of published case studies, news articles, and services.
- GET [/api/health](https://www.select-interactive.com/api/health): Liveness check.
- GET [/api/version](https://www.select-interactive.com/api/version): Build identifiers.

## Contact

- [Contact](https://www.select-interactive.com/contact): Start a project conversation.
- Email: contact@select-interactive.com
- Phone: +1 817-380-8074
- Address: 3211 White Settlement Rd, Fort Worth, TX 76107