# Select Interactive - Full Context Database

This document contains the complete semantic database of Select Interactive's services, local market landing pages, case study metrics, and published engineering insights, structured for large language models and cognitive search agents.

## Detailed Services

### Web Application Development
- **Tagline**: Complex software, delivered through the browser.
- **Overview**: From SaaS platforms and internal tools to real-time dashboards and customer portals, we build high-performance applications that scale.
- **Capabilities**:
  - React / TanStack / TypeScript
  - API design & third-party integrations
  - Auth, billing, and role-based access
  - AI-powered features & LLM integration
- **Link**: https://www.select-interactive.com/services/web-application-development

### Web Design & Development
- **Tagline**: No templates. No shortcuts. No compromises.
- **Overview**: Custom websites crafted for your brand, with exceptional visual design, pixel-perfect execution, and performance built in from day one.
- **Capabilities**:
  - Custom UI/UX design
  - Responsive across all devices
  - SEO & search marketing
  - Performance-first architecture
- **Link**: https://www.select-interactive.com/services/web-design-and-development

### AI & Tech Strategy Consultation
- **Tagline**: Help your team work smarter and ship faster.
- **Overview**: We consult with development firms, in-house teams, and partners on integrating agentic AI tools and modern frameworks into their workflows, with real case studies, live demos, and hands-on training.
- **Capabilities**:
  - Agentic AI workflow assessment & adoption
  - Cursor, Claude Code & Linear + Cloud Agents
  - Modern stack training (TanStack, Shadcn/ui, Vite)
  - Remote code reviews & live demos
- **Link**: https://www.select-interactive.com/services/ai-tech-strategy-consultation

### AI-Integrated Solutions
- **Tagline**: The latest in AI, embedded where it matters.
- **Overview**: We integrate cutting-edge AI capabilities directly into your products: intelligent automation, LLM interfaces, semantic search, and generative features.
- **Capabilities**:
  - OpenAI / Anthropic API integration
  - Semantic search with vector databases
  - Intelligent workflow automation
  - Custom AI-powered UI components
- **Link**: https://www.select-interactive.com/services/ai-integrated-solutions

### Private On-Premise AI Solutions
- **Tagline**: A private AI workspace that stays inside your building.
- **Overview**: We design, build, and manage private AI workspaces on hardware inside your office. Start with secure chat and document-aware answers, then add role-based workflows and scheduled agents when they prove useful.
- **Capabilities**:
  - Private chat & document Q&A with citations
  - Customer-owned hardware & network isolation
  - Optional role-based workflows & scheduled agents
  - Managed maintenance & HIPAA-supporting safeguards
- **Link**: https://www.select-interactive.com/services/on-premise-ai-solutions

### Custom CMS & Data Systems
- **Tagline**: Content management built for how you actually work.
- **Overview**: We build editorial workflows, publishing platforms, and data management tools shaped around your team's real processes, not forced into a generic mold.
- **Capabilities**:
  - Headless CMS architecture
  - Custom admin & editorial interfaces
  - Multi-author workflow & permissions
  - Data import/export pipelines
- **Link**: https://www.select-interactive.com/services/custom-cms-and-data-systems

### Mobile Web & Responsive
- **Tagline**: Every screen. Every context. Every user.
- **Overview**: We design and build for the full device spectrum, from small-screen mobile experiences to large-format dashboard interfaces, with no compromises.
- **Capabilities**:
  - Mobile-first responsive design
  - Touch-optimized interactions
  - Progressive Web App (PWA) capabilities
  - Cross-browser & cross-device QA
- **Link**: https://www.select-interactive.com/services/mobile-web-and-responsive

### Enterprise Web Development
- **Tagline**: Enterprise-grade builds with agency speed, handed off so you own the stack.
- **Overview**: A custom web development agency for enterprise applications. We architect, build, and hand off web platforms that integrate with systems of record, satisfy compliance regimes, and are ready for AI agents out of the box.
- **Capabilities**:
  - Enterprise integrations (CRM, ERP, IdP, data warehouse)
  - SSO, RBAC, and audit-log surfaces
  - AI agent readiness (OpenAPI, llms.txt, MCP)
  - Documented hand-off to your internal team
- **Link**: https://www.select-interactive.com/services/enterprise-web-development

## Product-type services

### Internal tools and dashboards
- **Overview**: Purpose-built software for how the team already works: dashboards, admin consoles, and spreadsheet replacement you own.
- **Not for**: A Retool-shaped build or a native mobile app. We ship browser software on a conventional React and TypeScript stack you own.
- **Featured work**:
  - Alcon: Revenue Forecasting
  - MJEC
  - EZ Storage dashboard
  - JTaylor intranet
  - Performance Course staff console
- **FAQ**:
  - Q: How is this different from a website?
    A: Logged-in, role-scoped, data-heavy. Marketing sites optimize for first impression. Internal tools optimize for the hundredth use.
  - Q: Can you replace our Excel model without losing the logic?
    A: Alcon: models and history moved into a structured database with the client’s data science team.
  - Q: Do we need an in-house engineering team to keep it?
    A: You own a conventional stack. We can stay on a release cadence (MJEC quarterly) or hand off completely; either way the code is yours.
  - Q: Why not a low-code tool?
    A: You own a React and TypeScript codebase a senior engineer can hire for. The difference is lock-in and the hiring pool, not a cost comparison.
  - Q: Can the same system drive a public or field tool?
    A: MJEC: one auth layer, an internal app plus a public directory and PDF tool.
  - Q: Do field staff need a native mobile app?
    A: No. Responsive web and PWA.
- **Link**: https://www.select-interactive.com/services/internal-tools-and-dashboards

### SaaS product development
- **Overview**: Multi-tenant software your customers log into, with auth, billing, entitlements, and an operator console you own.
- **Not for**: A marketing site with a Stripe button. That is ecommerce or web design, not a multi-tenant product.
- **Featured work**:
  - Performance Course
  - SportsWriters Network
  - Dave Campbell's Texas Football
- **FAQ**:
  - Q: Do you build the product and then hand it to a junior team?
    A: No. Senior-only, in-house. Founders still do the work.
  - Q: Multi-tenant from day one, or single-tenant first?
    A: SportsWriters is multi-org on one coordinated platform. We model tenancy when the product has more than one brand or customer org, not as a slogan.
  - Q: Which billing provider?
    A: Stripe and Braintree are both in production. Choice follows the product, not a default package.
  - Q: Will we own the SaaS codebase?
    A: Yes. No proprietary lock-in. You can hire any senior React engineer to extend it.
  - Q: Do you ship native mobile apps for the product?
    A: No. Mobile web and PWA. See Mobile web and responsive.
  - Q: Can this sit on our Azure or AWS?
    A: Yes. The stack is portable. Enterprise web development covers Azure App Service, AWS, and on-prem Node.
- **Link**: https://www.select-interactive.com/services/saas-product-development

### Custom ecommerce and ticketing
- **Overview**: Checkout that fits the inventory, the event, and the subscriber. Stripe and Braintree, not a theme.
- **Not for**: A commodity catalog on a theme. If Shopify or Squarespace already fits the inventory, we are not the storefront.
- **Featured work**:
  - Foundation for Contemporary Arts
  - Dallas Art Fair
  - Performance Course commerce
  - EZ Storage
  - Dave Campbell's Texas Football
- **FAQ**:
  - Q: Do you build Shopify or Squarespace stores?
    A: No. Custom storefronts and ticketing on Stripe or Braintree. No page builders.
  - Q: Can you do event ticketing and an exhibitor or vendor portal together?
    A: That is Dallas Art Fair.
  - Q: Can you handle unique or donated inventory, not just SKUs?
    A: FCA’s store is built for one-of-a-kind works, with medium-based browsing and Stripe checkout.
  - Q: What about payment plans and family accounts?
    A: Performance Course: plans, credits, household profiles, and staff support tools.
  - Q: Who owns the checkout code?
    A: You do. Providers handle cards. You own the product.
  - Q: Do you ship native commerce apps?
    A: No. Mobile web checkout.
- **Link**: https://www.select-interactive.com/services/custom-ecommerce-and-ticketing

## Local market pages

### Fort Worth Web Design & Development
- **Market**: DFW regional (Fort Worth HQ)
- **Service area**: Fort Worth, TX
- **Address note**: Physical office in Fort Worth Cultural District (3211 White Settlement Rd).
- **Meta description**: Fort Worth web design and custom web development from the Cultural District. Senior in-house team since 2012. Websites, web apps, internal tools.
- **Hero subcopy**: We design and build custom websites, web applications, and internal tools for Fort Worth and DFW businesses and teams. Our senior in-house team works from the Cultural District, with no templates, outsourcing, or handoff to a junior delivery team.
- **Capability statement**: Select Interactive is a Fort Worth-based web design and development firm in the Cultural District. We build custom websites, web apps, and internal tools with senior engineers in-house. No WordPress, no outsourcing. You meet the people who ship the work. Recent work includes Bluebird Creative, Schneider Law Firm, JTaylor, and an internal forecasting tool built by the Fort Worth team.
- **Local context**: Fort Worth is not a suburb of Dallas. It is a fast-growing city with its own industries, neighborhoods, and customers. Here is where we see local businesses winning, and losing, online right now.
- **Market trends**:
  - **Healthcare** — The medical district keeps expanding: Near Southside hospitals and specialty practices are growing fast and competing hard for patients who choose a provider online first.
  - **Tourism** — Cultural-district visitors plan online: Museums, venues, and hospitality businesses live or die by a fast mobile site that turns a Google search into a real visit.
  - **B2B & logistics** — The Alliance corridor is scaling: Logistics and light-industrial firms in far north Fort Worth need credible, professional sites to win enterprise buyers.
- **Services framing**: Whether you need a Cultural District marketing site, an Alliance-corridor internal tool, or a SaaS product for your customers, we build custom websites and web applications with senior engineers in Fort Worth. Technical SEO, Core Web Vitals, and AI-integrated features ship in the same engagement when the product needs them.
- **FAQ**:
  - Q: Are you actually based in Fort Worth?
    A: Yes. Our office is in the Cultural District at 3211 White Settlement Rd. We meet in person when it helps, and most day-to-day collaboration happens over calls and shared staging links. Office hours are Monday through Friday, 8:00am to 6:00pm CT.
  - Q: What do you build for Fort Worth companies besides marketing sites?
    A: Marketing sites, browser-based software, internal tools, and CMS platforms. Recent Fort Worth work includes Bluebird Creative, Schneider Law Firm, JTaylor, and a forecasting tool built by this office. We do not build native iOS or Android apps.
  - Q: Can we meet in person at the Cultural District office?
    A: Yes. Walk into the Cultural District office, or we join you on-site across DFW when it helps. Many Fort Worth clients mix a kickoff in person with weekly staging reviews over a call.
  - Q: Who owns the code?
    A: You do. Fort Worth projects ship on open standards with the repositories, infrastructure access, and documentation in your name. There is no proprietary lock-in and no requirement to keep us on retainer to keep the software running.
  - Q: Do you work across Dallas-Fort Worth from this office?
    A: Yes. Dallas, Arlington, Plano, Irving, and the rest of the metroplex, from this Fort Worth office. We do not keep satellite storefronts. Drive times from those cities are on each location page.
  - Q: Can you work alongside our in-house Fort Worth team?
    A: Yes. Clients bring us in to augment an existing engineering or product team, take ownership of a product surface, or act as a technical partner. We write production code, document it, and hand off ownership to the people who will keep it.
- **Proximity**: Our office sits in the Fort Worth Cultural District, so if you would like to meet in person, we are right here. Most work happens over calls, email, and shared staging links, whatever fits your team.
- **Stats**:
  - 2012: Building the web in-house since
  - Cultural District: Our Fort Worth office
  - 100%: Custom-built, no templates
  - DFW: Metroplex-wide service area
- **Proof intro**: Fort Worth web design and custom web development from the Cultural District. Senior in-house team since 2012. Websites, web apps, internal tools.
- **Proof points**:
  - Since 2012: Building the web from Fort Worth
  - Senior-only: No juniors, no outsourcing
  - Measurable: Sites tracked against real goals
- **Related case studies**:
  - https://www.select-interactive.com/work/bluebird-creative-website
  - https://www.select-interactive.com/work/schneider-law-firm
  - https://www.select-interactive.com/work/jtaylor
  - https://www.select-interactive.com/work/alcon-revenue-forecasting
- **Link**: https://www.select-interactive.com/web-development-fort-worth

### Dallas, TX Web Design & Development
- **Market**: DFW regional (Fort Worth HQ)
- **Service area**: Dallas, TX
- **Address note**: No street address claimed for this market; Fort Worth HQ serves remote collaboration.
- **Meta description**: Custom web design and development for Dallas, Texas teams. Dallas Art Fair and Passman & Jones. Senior Fort Worth team, in-house since 2012.
- **Hero subcopy**: We provide Dallas businesses, nonprofits, and professional teams with custom web design, ecommerce, CMS, and web application development. Our senior Fort Worth team works directly with Dallas clients and can meet in person when it helps.
- **Capability statement**: Select Interactive is a Fort Worth-based web design and development firm serving Dallas, TX. We build custom web design, ecommerce, CMS, membership platforms, and web applications for Dallas businesses, nonprofits, and professional teams. Our senior Fort Worth team works directly with Dallas clients and can meet in Dallas when useful. Recent work includes Dallas Art Fair and Passman & Jones, plus national sports platforms built from DFW.
- **Local context**: Dallas has more web design shops than almost any city in Texas, so a templated site disappears. Uptown firms, downtown events, and Deep Ellum studios are judged against the fair, the practice, and the season they have to carry.
- **Market trends**:
  - **Fairs & culture** — Event platforms have to survive opening week: Ticketing, exhibitor tools, and public sites take a beating when a fair or season goes live. Slow pages lose sales before the doors open.
  - **Professional services** — Uptown and Deep Ellum run on reputation: Agencies, law, and finance firms are dense here, and a website is the first impression that wins or loses the meeting.
  - **Downtown buyers** — Dallas teams research on their phones: A slow or dated mobile site quietly loses deals long before anyone ever picks up the phone.
- **Services framing**: Custom web design, ticketing and ecommerce, professional-services sites, membership platforms, and web applications built around Dallas work. Technical SEO and Core Web Vitals are part of the build, not a later rescue.
- **FAQ**:
  - Q: Are you a Dallas agency?
    A: No. Our headquarters is in Fort Worth, about 35 minutes from downtown Dallas. We do regular Dallas work, meet in Dallas when it helps, and do not keep a Dallas storefront.
  - Q: Have you shipped in Dallas?
    A: Yes. Dallas Art Fair and Passman & Jones are Dallas-local work. We also build national sports platforms such as SportsWriters Network and NCFAA from DFW. Those are not Dallas storefronts. They are the class of live-data and membership work we ship from this office.
  - Q: Can you handle ticketing and ecommerce for a Dallas event?
    A: Yes. Dallas Art Fair is the proof: exhibitor tools, public pages, and checkout that have to survive opening week. We also build professional-services sites and membership platforms. We do not build native iOS or Android apps.
  - Q: Who owns the code?
    A: You do. Dallas clients get the repositories, infrastructure access, and documentation at handoff. There is no proprietary lock-in, and no retainer required to keep the software running.
  - Q: How far is the Fort Worth office from Dallas?
    A: About 35 minutes from downtown Dallas. Most collaboration is remote, with on-site visits in Uptown, downtown, or wherever your team sits when those visits help.
  - Q: Do you meet Dallas clients in Uptown or downtown?
    A: Yes, when a working session is worth the drive. Day-to-day stays on calls and shared staging links so the Fort Worth team can keep shipping between visits.
- **Proximity**: We do not keep a Dallas storefront. We keep a senior team about 35 minutes west, in Fort Worth. Dallas clients get the same close collaboration over calls, shared staging links, and on-site visits when it helps.
- **Stats**:
  - ~35 min: From our Fort Worth office
  - 2012: Building custom sites since
  - 100%: In-house senior developers
  - No templates: Every site custom-built
- **Proof intro**: Custom web design and development for Dallas, Texas teams. Dallas Art Fair and Passman & Jones. Senior Fort Worth team, in-house since 2012.
- **Proof points**:
  - Custom: Every Dallas site built from scratch
  - Fast: Engineered for Core Web Vitals
  - Found: Built to rank in local search
- **Related case studies**:
  - https://www.select-interactive.com/work/dallas-art-fair
  - https://www.select-interactive.com/work/passman-and-jones
  - https://www.select-interactive.com/work/sportswriters-net
  - https://www.select-interactive.com/work/ncfaa
- **Link**: https://www.select-interactive.com/web-development-dallas

### Arlington, TX Web Design & Development
- **Market**: DFW regional (Fort Worth HQ)
- **Service area**: Arlington, TX
- **Address note**: No street address claimed for this market; Fort Worth HQ serves remote collaboration.
- **Meta description**: Custom websites and web apps for Arlington, TX teams, including event platforms and live data. Senior Fort Worth firm about 20 minutes away.
- **Hero subcopy**: We build custom websites and web applications for Arlington businesses, sports organizations, and visitor-focused teams. Every experience is mobile-first, engineered for real traffic, and delivered by our senior Fort Worth team about 20 minutes away.
- **Capability statement**: Select Interactive is a Fort Worth-based web design and development firm serving Arlington, TX. Arlington runs on venues, sports, and visitors on phones, so we build mobile-first sites and applications that stay up when the Entertainment District spikes. The Fort Worth office is about 20 minutes away. Recent work includes the Arlington Sports Commission platform.
- **Local context**: Arlington sits right in the middle of the metroplex, and its economy runs on events, entertainment, and the people those draw in. Here is what that means for local businesses online.
- **Market trends**:
  - **Visitor economy** — The Entertainment District drives traffic: Stadiums, venues, and attractions send a constant stream of visitors searching for somewhere to eat, stay, and shop.
  - **Traffic spikes** — Event days create huge mobile bursts: Game days and conventions flood local sites with mobile visitors, and the ones that stay fast capture the business.
  - **Startups** — UTA fuels a young founder scene: The University of Texas at Arlington spins out new companies that need credible launch sites without an enterprise budget.
- **Services framing**: Whether you need a mobile-first marketing site near the Entertainment District or a custom web application for operations, we build software that stays fast under real traffic. Technical SEO and Core Web Vitals are part of that, because a slow event page loses the visitor before the doors open.
- **FAQ**:
  - Q: Have you built in Arlington?
    A: Yes. Arlington Sports Commission: a live arlington.org event feed, Rally Dept on design and PM, and Select Interactive on engineering. That platform has to hold up when the Entertainment District fills with mobile visitors.
  - Q: Do you keep an Arlington office?
    A: No. We do not keep an Arlington storefront. Our headquarters is in Fort Worth, about 20 minutes away. We collaborate over calls and shared staging links, and we meet in person whenever it is useful.
  - Q: Can the site handle Arlington game-day traffic?
    A: That is the point of the Arlington work. Event days flood local sites with mobile visitors. We build for those spikes, including live data feeds, and we treat Core Web Vitals as a launch requirement rather than a later cleanup.
  - Q: Who owns the code?
    A: You do. Arlington clients get the repositories, infrastructure access, and documentation at handoff. There is no requirement to keep us on retainer to keep the software running.
  - Q: Do you partner with local design shops on Arlington projects?
    A: Yes. Arlington Sports Commission is the example: Rally Dept led design and PM, and we owned engineering. We can sit inside that kind of partnership or lead both design and development.
  - Q: How do you work with Arlington sports and visitor-facing teams?
    A: Mobile-first marketing sites, event platforms, and browser-based software. We do not build native iOS or Android apps. Day-to-day is staging reviews; we can be on-site in Arlington in about 20 minutes when a workshop helps.
- **Proximity**: Arlington is one of our closest neighbors, roughly 20 minutes from our Fort Worth office. We do not keep an Arlington storefront. We collaborate over calls and shared staging links, and we are glad to meet in person whenever it is useful.
- **Stats**:
  - ~20 min: From our Fort Worth office
  - 2012: Building the web in-house since
  - DFW-built: Local team, no outsourcing
  - 100%: Custom design & development
- **Proof intro**: Custom websites and web apps for Arlington, TX teams, including event platforms and live data. Senior Fort Worth firm about 20 minutes away.
- **Proof points**:
  - Mobile-first: Built for on-the-go visitors
  - Resilient: Stays fast under traffic spikes
  - Local: A DFW team you can meet in person
- **Related case studies**:
  - https://www.select-interactive.com/work/arlington-sports-commission
  - https://www.select-interactive.com/work/dctf
- **Link**: https://www.select-interactive.com/web-development-arlington

### Plano, TX Web Design & Development
- **Market**: DFW regional (Fort Worth HQ)
- **Service area**: Plano, TX
- **Address note**: No street address claimed for this market; Fort Worth HQ serves remote collaboration.
- **Meta description**: Custom web design, web apps, and internal tools for Plano and Collin County, TX. Senior Fort Worth firm about 50 minutes away.
- **Hero subcopy**: We design and develop custom websites, web applications, and internal tools for Plano and Collin County companies. Our senior Fort Worth team builds to the performance, integration, and brand standards expected by established businesses.
- **Capability statement**: Select Interactive is a Fort Worth-based web design and development firm serving Plano and Collin County, TX. We build custom websites, internal tools, and web applications to the performance, integration, and brand standards expected around Legacy West and the rest of Collin County. Our senior team works from Fort Worth, about 50 minutes away. Performance Course and MJEC show the registration and operations software we deliver.
- **Local context**: Plano is corporate-headquarters country. Legacy West campuses and Collin County B2B firms are judged against world-class brand sites, and close is no longer good enough. In-house marketers also need a CMS they can run without waiting on a developer.
- **Market trends**:
  - **Corporate HQs** — Legacy West reset the standard: Major corporate campuses mean B2B firms are measured against world-class brand sites, and close is no longer good enough.
  - **E-commerce** — Affluent Collin County shops online: High household incomes bring high expectations: consumer brands need fast, frictionless storefronts.
  - **Marketing autonomy** — In-house teams want to own content: Busy Plano marketing teams need a CMS they can update themselves, without a developer in the loop.
- **Services framing**: From Legacy West B2B firms to Collin County product teams, Plano companies need websites and web applications that look as established as they are. Technical SEO, Core Web Vitals, and the CMS the marketing team will actually use are part of that standard.
- **FAQ**:
  - Q: Are you in Plano?
    A: No. Our headquarters is in Fort Worth, about 50 minutes away. We do not keep a Plano office. Plano and Collin County clients get the same senior team, frequent staging reviews, and on-site visits for the moments that matter.
  - Q: Why work with a Fort Worth team on a Plano project?
    A: Plano and Collin County companies get direct access to senior developers, structured staging reviews, and in-person sessions when useful. The distance does not change delivery or ownership. You are not routed through a junior delivery bench.
  - Q: Can in-house Plano marketing teams update the site?
    A: Yes. Busy Plano marketing teams often need a CMS they can update themselves, without a developer in the loop. That is a launch requirement on headquarters work, not an optional add-on.
  - Q: Who owns the code?
    A: You do. Plano clients get the repositories, infrastructure access, and documentation at handoff. There is no proprietary lock-in, and no retainer required to keep the software running.
  - Q: How do you work with Legacy West and Collin County headquarters teams?
    A: Enterprise-grade marketing sites, internal tools, and web applications that have to look as established as the campus. We plug into the project tools those teams already use and come on-site when a workshop helps.
  - Q: What does an enterprise-grade Plano build actually include?
    A: Access control, integrations with the systems you already run, Core Web Vitals as a launch bar, and technical SEO baked into the templates. We do not build native iOS or Android apps.
- **Proximity**: Plano is about 50 minutes from our Fort Worth office. We do not keep a Plano office. Distance does not change the work: Plano clients get the same senior team, frequent staging reviews, and on-site visits for the moments that matter.
- **Stats**:
  - ~50 min: From our Fort Worth office
  - 2012: Building the web in-house since
  - 100%: Senior-built, no juniors
  - Enterprise-grade: Standards Plano expects
- **Proof intro**: Custom web design, web apps, and internal tools for Plano and Collin County, TX. Senior Fort Worth firm about 50 minutes away.
- **Proof points**:
  - Enterprise-grade: Standards Plano brands expect
  - Integrated: Connects to your existing tools
  - Owned: A CMS your marketing team controls
- **Related case studies**:
  - https://www.select-interactive.com/work/performance-course
  - https://www.select-interactive.com/work/mjec-internal-app-and-client-tools
- **Link**: https://www.select-interactive.com/web-development-plano

### Irving & Las Colinas, TX Web Design & Development
- **Market**: DFW regional (Fort Worth HQ)
- **Service area**: Irving, TX
- **Address note**: No street address claimed for this market; Fort Worth HQ serves remote collaboration.
- **Meta description**: Custom web design and development for Irving and Las Colinas, TX. Senior Fort Worth firm, about 30 minutes from Las Colinas.
- **Hero subcopy**: We build custom websites, web applications, and internal tools for Irving and Las Colinas teams. Our senior Fort Worth developers create scalable digital systems for regional operations, travel, logistics, and growing businesses.
- **Capability statement**: Select Interactive is a Fort Worth-based web design and development firm serving Irving and Las Colinas, TX. We build custom websites, web applications, and internal tools for regional operations, travel, and logistics teams that have to stay coherent as they add markets. Our senior team works from Fort Worth, about 30 minutes from Las Colinas. The forecasting project and EZ Storage leasing stack show that class of product.
- **Local context**: Irving and Las Colinas form one of the metroplex's biggest corporate hubs. Regional offices, travel and logistics firms near DFW Airport, and multi-market operators all need platforms that still make sense after the next expansion.
- **Market trends**:
  - **Corporate operations** — Las Colinas is an operations hub: Multinationals run regional offices here, and back-office and B2B teams need platforms built to scale.
  - **Travel & logistics** — DFW Airport is on the doorstep: Hospitality, travel, and logistics firms need sites that perform for a fast-moving, global audience.
  - **New markets** — Multi-market sites are common here: Irving's international business base often needs websites ready to grow into new languages and regions.
- **Services framing**: From Las Colinas corporate teams to travel and logistics firms near DFW Airport, Irving businesses need websites and web applications built to scale. Technical SEO, Core Web Vitals, and integrations with the systems you already run are part of that, not extras.
- **FAQ**:
  - Q: Do you have an Irving office?
    A: No. We do not keep an Irving storefront. Our headquarters is in Fort Worth, about 30 minutes from Las Colinas. Most collaboration is remote, with in-person visits whenever they are helpful.
  - Q: What does "built to scale" mean for Las Colinas teams?
    A: Multi-market operations, internal tools, and platforms that are not a theme. Las Colinas teams often run regional work that has to stay coherent as it grows. That usually means a CMS, access control, and integrations instead of another template.
  - Q: Can you integrate Irving operations tools with existing regional systems?
    A: Yes. Forecasting, leasing, and admin consoles only pay off if they talk to the systems of record you already run. We build those connections in the open and document them so your team can keep them.
  - Q: Who owns the code?
    A: You do. Irving clients get the repositories, infrastructure access, and documentation at handoff. There is no requirement to keep us on retainer to keep the software running.
  - Q: How far is Las Colinas from the Fort Worth office?
    A: About 30 minutes. Most collaboration is remote, with in-person visits whenever they are helpful. Drive time does not change who writes the code.
  - Q: Do you work with travel and logistics teams near DFW Airport?
    A: Yes. Hospitality, travel, and logistics firms on the Irving side of the airport need sites and internal tools that hold up for a fast-moving audience. We do not build native iOS or Android apps.
- **Proximity**: Irving sits about 30 minutes from our Fort Worth office. We do not keep an Irving office. We work closely with Irving clients over calls and shared staging links, with in-person visits whenever they are helpful.
- **Stats**:
  - ~30 min: From our Fort Worth office
  - 2012: Building the web in-house since
  - 100%: In-house development
  - Built to scale: Platforms that grow
- **Proof intro**: Custom web design and development for Irving and Las Colinas, TX. Senior Fort Worth firm, about 30 minutes from Las Colinas.
- **Proof points**:
  - Scalable: Platforms that grow with the business
  - Secure: Built on a modern, maintained stack
  - Global-ready: Sites prepared for new markets
- **Related case studies**:
  - https://www.select-interactive.com/work/alcon-revenue-forecasting
  - https://www.select-interactive.com/work/ez-storage
- **Link**: https://www.select-interactive.com/web-development-irving

### New York, NY Web Design & Development
- **Market**: Nationwide (remote-first)
- **Service area**: New York City & Brooklyn, NY
- **Address note**: No street address claimed for this market; Fort Worth HQ serves remote collaboration.
- **Meta description**: Custom web design and development for New York, NY. CMS, ecommerce, and web apps for Manhattan and Brooklyn from a senior Fort Worth team.
- **Hero subcopy**: We provide Manhattan and Brooklyn businesses, nonprofits, and creative teams with custom website, CMS, ecommerce, and web application development. Our senior Fort Worth team collaborates directly with New York clients and travels to the city for workshops and working sessions.
- **Capability statement**: Select Interactive is a Fort Worth-based web design and development firm serving New York, NY. We build custom websites, CMS platforms, ecommerce, and web applications for Manhattan and Brooklyn businesses, nonprofits, and creative teams. Our senior Fort Worth team collaborates directly and visits New York multiple times a year. Work includes Foundation for Contemporary Arts and Brooklyn-based Lighting Workshop.
- **Local context**: New York buyers judge digital experiences quickly. Nonprofits, arts institutions, businesses, and creative shops all need depth without sacrificing performance. Here is where we see Manhattan and Brooklyn teams winning online.
- **Market trends**:
  - **Arts & nonprofit** — Deep archives still need editorial speed: Organizations like Foundation for Contemporary Arts carry decades of programs and commerce, and visitors expect browseable history without a sluggish CMS.
  - **Creative partners** — Brooklyn studios raise the craft bar: Design-led shops expect pixel fidelity and resilient engineering. Close collaboration between designers and builders matters more than zip code.
  - **Performance** — Mobile scrutiny is ruthless: Whether traffic comes from subway commutes or gallery openings, slow pages quietly lose donors, ticket buyers, and leads.
- **Services framing**: Custom CMS platforms, high-craft marketing sites, and ecommerce for donated works. Technical SEO and Core Web Vitals sit next to editorial flexibility, because a sluggish archive loses New York visitors immediately.
- **FAQ**:
  - Q: Do you have a New York office?
    A: No. Our headquarters is in Fort Worth. We visit New York multiple times a year for kickoffs, workshops, and working sessions. Day-to-day stays on video, Slack, and staging.
  - Q: How does remote work plus travel actually work?
    A: Day-to-day is video, Slack, and staging. We come to New York when a workshop helps. Foundation for Contemporary Arts has been a partnership since 2021, which is long enough to prove the rhythm holds.
  - Q: What have you shipped in New York?
    A: Foundation for Contemporary Arts and Lighting Workshop. FCA is a large nonprofit platform with more than 1,100 CMS-managed pages and custom Stripe-backed commerce for donated works. Lighting Workshop is a Brooklyn architectural lighting practice with a portfolio-led CMS.
  - Q: Who owns the code?
    A: You do. New York clients get the repositories, infrastructure access, and documentation at handoff. There is no requirement to keep us on retainer to keep the software running.
  - Q: How do you work with New York design partners?
    A: Closely. FCA's design direction came from Team. Lighting Workshop's design partners include The Rise Group. We sit in Slack and staging with those shops instead of throwing files over a wall.
  - Q: Can a Fort Worth team maintain a large NYC CMS like FCA's?
    A: Yes. That is the job we have been doing since 2021: editorial speed, donated-works ecommerce, and internal tooling kept in production. We do not build native iOS or Android apps.
- **Proximity**: New York work runs on the same senior Fort Worth team that has kept Foundation for Contemporary Arts in production since 2021. Recurring video, Slack, and staging reviews cover the week. We fly in for kickoffs, workshops, and the sessions where being in the room actually changes the work.
- **Stats**:
  - 10+ yrs: Collaborative New York-based clients
  - 1,100+: CMS-managed pages on FCA
  - Brooklyn: Lighting Workshop partnership since 2021
  - Fort Worth HQ: Senior developers who travel to NYC
- **Proof intro**: We have worked with New York clients and design partners for more than ten years. Our longest-running partnership in New York is Foundation for Contemporary Arts: more than 1,100 CMS-managed pages, custom Stripe-backed commerce for donated works of art, and internal tooling maintained continuously since launch. Design direction came from our partners at Team (team.design). Lighting Workshop is a Brooklyn architectural lighting practice we have supported since 2021.
- **Proof points**:
  - 1,100+: CMS-managed pages on one platform
  - 10+ yrs: NYC clients & partnerships
  - Since 2021: Including The Rise Group
- **Related case studies**:
  - https://www.select-interactive.com/work/foundation-for-contemporary-arts
  - https://www.select-interactive.com/work/lighting-workshop
- **Link**: https://www.select-interactive.com/web-development-new-york

### Austin, TX Web Design & Development
- **Market**: Nationwide (remote-first)
- **Service area**: Austin, TX
- **Address note**: No street address claimed for this market; Fort Worth HQ serves remote collaboration.
- **Meta description**: Custom web design and development for Austin, TX. Web apps, internal tools, and operations software from senior Fort Worth developers.
- **Hero subcopy**: We build custom websites, web applications, internal tools, and operations software for Austin and Central Texas teams. Our senior Fort Worth developers work directly with clients through a remote-first process and travel to Austin when an in-person workshop helps.
- **Capability statement**: Select Interactive is a Fort Worth-based web design and development firm serving Austin and Central Texas. We build custom websites, web applications, internal tools, and operations software for Austin teams. Our senior Fort Worth developers work directly with clients through a remote-first process and travel to Austin when an in-person workshop helps. MJEC and EZ Storage show the internal-app and customer-facing side of that work.
- **Local context**: Austin's mix of tech, B2B, and fast-growing operations teams raises the bar for product-quality web experiences. Here is where we see Central Texas businesses and product teams winning online.
- **Market trends**:
  - **Product bar** — Buyers expect software polish: Whether you sell SaaS or professional services, visitors compare your site to the best apps they use daily. Shallow marketing pages read as risk, not credibility.
  - **Operations & data** — B2B platforms need governed truth: Teams coordinating partners, territories, or complex catalogs need internal tools and public experiences that stay in sync, not another spreadsheet maze.
  - **Performance** — Mobile scrutiny is everywhere: Conference season, remote work, and on-the-go buyers mean slow or clunky mobile flows quietly bleed leads before a human ever joins the call.
- **Services framing**: Custom websites, internal tools, enterprise web applications, and operations software for Austin teams that need reliable workflows, integrations, and systems they own. Technical SEO, Core Web Vitals, and AI-integrated features ship in the same engagement when the product needs them.
- **FAQ**:
  - Q: Are you in Austin?
    A: No. Fort Worth headquarters. Austin clients are remote-first, with optional visits when a workshop helps. Same-day calls are easy because we are still in Texas.
  - Q: What have you shipped for Austin?
    A: MJEC internal app and client PDF tools: a dual-platform build for a Texas manufacturers representative, with a quarterly review and release cadence. EZ Storage shows the customer-facing side of the same practice, a marketing site and leasing flow on one stack.
  - Q: Do you build marketing sites for Austin companies, or only internal tools?
    A: Both. The Austin work we show includes operations software, internal tools, custom web applications, and customer-facing sites. We also build marketing sites. We do not build native iOS or Android apps.
  - Q: Who owns the code?
    A: You do. Austin clients get the repositories, infrastructure access, and documentation at handoff. There is no requirement to keep us on retainer to keep the software running.
  - Q: How do you collaborate remotely with Austin teams?
    A: Focused video sessions, Slack for fast decisions, shared staging links, and whichever project-management workflow your team already uses: Asana, Jira, Notion, or Linear. We come to Austin when a kickoff or workshop is worth the trip.
  - Q: How often do you come to Austin?
    A: When a workshop helps, not on a tourist cadence. Kickoffs, client meetings, and working sessions. Day-to-day stays remote so the Fort Worth team can keep shipping.
- **Proximity**: Austin engagements are remote-first from Fort Worth, with Texas overlap that makes same-day calls easy. We plug into Asana, Jira, Notion, or Linear, share staging links so stakeholders review real progress, and come to Austin when a kickoff or workshop is worth the trip.
- **Stats**:
  - 12+ yrs: Collaborative work with Austin clients
  - 125+: Manufacturers managed on MJEC
  - Quarterly: Review and release cadence
  - Fort Worth HQ: On-site in Austin when a workshop helps
- **Proof intro**: Custom web design and development for Austin, TX. Web apps, internal tools, and operations software from senior Fort Worth developers.
- **Proof points**:
  - 125+: Manufacturers & partners managed
  - Quarterly: Review & release cadence
  - Dual-platform: Internal app + client tools
- **Related case studies**:
  - https://www.select-interactive.com/work/mjec-internal-app-and-client-tools
  - https://www.select-interactive.com/work/ez-storage
- **Link**: https://www.select-interactive.com/web-development-austin

## Industries

### Industries we build for
- **Overview**: Orientation hub for five verticals: sports and media, arts and nonprofit, professional services, operations software, and retail.
- **Link**: https://www.select-interactive.com/industries

### Sports & media
- **Overview**: Newsrooms, associations, and athletic programs that run on game day
- **Not for**: Teams shopping a Squarespace theme, or anyone asking for a native mobile app. We build browser and PWA products.
- **Featured work**:
  - Dave Campbell's Texas Football
  - SportsWriters Network
  - NCFAA
  - Performance Course
  - Arlington Sports Commission
- **FAQ**:
  - Q: Do you only build marketing sites for sports teams?
    A: No. We build publishing platforms, membership systems, nomination and voting tools, and multi-state registration products. Marketing sites are one slice (Arlington Sports Commission).
  - Q: Can a custom platform handle game-day traffic?
    A: DCTF runs 20M+ annual visits with 99.9% peak uptime and edge caching for simultaneous score checks.
  - Q: We are on WordPress and it is fighting us. What changes?
    A: The DCTF rebuild left WordPress for a custom platform the editors run. Read the DCTF case study and Beyond WordPress: building real web applications. This is a capability conversation, not a cost one.
  - Q: Do you build native iOS or Android sports apps?
    A: No. Mobile web and PWA only. See Mobile web and responsive.
  - Q: Can writers and SIDs use the system without calling a developer?
    A: Yes. DCTF editors publish in the custom CMS. NCFAA SIDs submit through a dedicated portal. SportsWriters staff schedule and version in their CMS.
  - Q: Who owns the platform after launch?
    A: The client. Open standards, repos, docs. We plan for a 5-year horizon.
- **Link**: https://www.select-interactive.com/industries/sports-and-media

### Arts, culture & nonprofit
- **Overview**: Arts orgs with archives, fairs, or one-of-a-kind inventory
- **Not for**: Published proof is arts and culture (FCA, Dallas Art Fair). We do not claim hospitals, universities, or “all nonprofits.”
- **Featured work**:
  - Foundation for Contemporary Arts
  - Dallas Art Fair
  - Lighting Workshop
- **FAQ**:
  - Q: Can a small nonprofit staff run this without a developer?
    A: Yes. FCA assembles new layouts in Prismic. Dallas Art Fair exhibitors edit their own profiles.
  - Q: Do you work with our existing design studio?
    A: Yes. Team on FCA; Slant Partners provided direction on Dallas Art Fair. Engineering, CMS, and commerce is the SI role.
  - Q: Can you handle donated or one-of-a-kind inventory, not just SKUs?
    A: The FCA store is built around unique works and medium-based browsing, with Stripe checkout.
  - Q: Do you build ticketing and exhibitor tools, or only the public site?
    A: Dallas Art Fair: ticketing, CRM, and a separate exhibitor portal. That is the product.
  - Q: Are you only a DFW shop?
    A: HQ in Fort Worth. FCA is New York, supported continuously since 2021. See Web development in New York.
  - Q: Who owns the code and the CMS?
    A: The organization. No WordPress lock-in, no proprietary page builder.
- **Link**: https://www.select-interactive.com/industries/arts-culture-and-nonprofit

### Professional services
- **Overview**: Law, accounting, and advisory firms that need a public site and an intranet
- **Not for**: Am Law megafirm RFP theater, or anyone asking us to implement Clio or PracticePanther. We do not claim a legal-tech product practice.
- **Featured work**:
  - JTaylor
  - Passman & Jones
  - Schneider Law Firm
  - Lighting Workshop
- **FAQ**:
  - Q: Do you only design marketing sites for firms?
    A: We implement high-craft public sites and we build the intranet. JTaylor is both.
  - Q: Can you work from our design firm’s files?
    A: Yes. PytchBlack (JTaylor), Slant Partners (Passman), Bluebird Creative Co (Schneider). We are the engineering partner.
  - Q: Will our attorneys and staff be able to update the site?
    A: Headless CMS (Hygraph on JTaylor, Prismic on Schneider). Directory and intranet are application surfaces with roles.
  - Q: Do you build case-management or time-and-billing systems?
    A: We build custom web applications and internal tools. We do not implement third-party practice-management products. If the need is a custom internal system, that is in scope. If it is Clio, it is not.
  - Q: Who owns the code?
    A: The firm. No WordPress, no page-builder lock-in.
  - Q: Are you local?
    A: Fort Worth HQ. Schneider and JTaylor are Fort Worth and Tarrant County work (see Web development in Fort Worth). Passman is DFW professional-services work (see Web development in Dallas).
- **Link**: https://www.select-interactive.com/industries/professional-services

### Operations software
- **Overview**: Reps, forecasting teams, and field orgs still running the business in Excel
- **Not for**: Generic “digital transformation” programs, or Power Apps implementations.
- **Featured work**:
  - Alcon: Revenue Forecasting
  - MJEC
  - EZ Storage
  - Local Electric Utility
  - JTaylor intranet
- **FAQ**:
  - Q: We are a manufacturers’ rep, not a software company. Can this still be ours?
    A: Yes. MJEC owns a dual-platform system SI built and still iterates quarterly. You own the code.
  - Q: Can you work with our data science or finance team?
    A: Alcon was built alongside their data science team: products, history, revenue models, market data.
  - Q: What happens to the Excel file?
    A: It stops being the system of record. History is modeled in a real database. People get a role-scoped UI.
  - Q: Do field staff need a native app?
    A: No. MJEC’s tools are web, including mobile workflows. We do not build native iOS or Android.
  - Q: How is this different from Retool or a low-code tool?
    A: You own a conventional React and TypeScript codebase your team can hire for. The difference is ownership and fit, not a cost comparison.
  - Q: Can this sit next to our CRM or identity provider later?
    A: Yes. That is the enterprise path. See Enterprise web development.
- **Link**: https://www.select-interactive.com/industries/operations-software

### Retail
- **Overview**: Operators and sellers whose own site has to close the sale
- **Not for**: Shopify theme work, Amazon or marketplace listing management, or dropship storefronts. We build the cases those platforms cannot express.
- **Featured work**:
  - EZ Storage
  - Foundation for Contemporary Arts
  - Dallas Art Fair
  - Equestrian Closet
  - Performance Course
- **FAQ**:
  - Q: Why not just use Shopify?
    A: If your catalog fits Shopify, use Shopify. We get called when it does not: leases priced per unit per facility, donated art that is one of one, exhibitor booths, or availability that lives in a property management system.
  - Q: Can you pull live inventory and pricing from our existing system?
    A: Yes. That is the EZ Storage pattern: the storage management platform stays the system of record, and the site reflects its availability, pricing, and promotions live.
  - Q: We have a lot of locations. Does each one need its own page?
    A: Yes, if you want to be found near each of them. EZ Storage has market hubs plus a page per facility with hours, amenities, local-area content, and per-location structured data.
  - Q: Do you handle payments?
    A: We have built Stripe and Braintree checkouts (FCA, Dallas Art Fair). When payment runs through a client platform we integrate rather than replace it. Which applies depends on where your system of record sits.
  - Q: Who runs the site after launch?
    A: Your team, on tools we build for them: order and shipping workflows, promo codes, reporting, exhibitor portals, and admin. We stay on for support and new work when that is useful.
  - Q: Do you build native shopping apps?
    A: No. We build web, including mobile web. We do not build native iOS or Android.
- **Link**: https://www.select-interactive.com/industries/retail

## Case Studies, Metrics & Outcomes

### Project: Dave Campbell's Texas Football
- **Summary**: 20M+ annual visits. Custom publishing workflow, live scoring, podcasts, user personalization, and e-commerce.
- **Categories**: Internal Web App, Publishing, Sports
- **Key Metric**: 20M+ (Annual visits)
- **Services Delivered**:
  - Web Design
  - Web Development
  - Custom CMS
  - E-Commerce
  - Live Data Integration
  - Performance Optimization
- **Link**: https://www.select-interactive.com/work/dctf

### Project: Performance Course
- **Summary**: A multi-state parent registration and staff operations platform for one of the nation’s leading school-year athletic development programs, from K through high school.
- **Categories**: Registration Platform, Internal Web App, Sports
- **Key Metric**: 60K+ (Registered users)
- **Services Delivered**:
  - Enterprise Web Apps
  - Registration Platform
  - Admin Console
  - Payment Plans & Commerce
  - Email & SMS
  - Parent Portal
  - Multi-State Operations
- **Link**: https://www.select-interactive.com/work/performance-course

### Project: Foundation for Contemporary Arts
- **Summary**: 1,100+ pages in Prismic, a custom Stripe-powered store for donated works of art, and a deep set of admin tools, built with Team and supported continuously since launch.
- **Client location**: New York, NY
- **Categories**: Arts & Entertainment, Ecommerce
- **Key Metric**: 1,100+ (Pages in CMS)
- **Services Delivered**:
  - Web Design Partnership
  - Web Development
  - Custom Ecommerce
  - CMS Architecture
  - Internal Tools
  - Ongoing Support
- **Link**: https://www.select-interactive.com/work/foundation-for-contemporary-arts

### Project: MJEC: Internal App & Client Tools
- **Summary**: A dual-platform solution for McMillan James Equipment Company: a secure internal app for managing 125+ manufacturers and partners, and a public-facing client tool that lets MJEC staff generate on-demand PDF brochures for prospective customers.
- **Categories**: Internal Web App
- **Key Metric**: 125+ (Managed manufacturers)
- **Services Delivered**:
  - Internal Web Application
  - Public Client Tool
  - Document Management
  - Role-Based Authentication
  - Database Versioning & History
  - On-Demand PDF Generation
  - Firebase
  - Microsoft Azure
  - Ongoing Development
- **Link**: https://www.select-interactive.com/work/mjec-internal-app-and-client-tools

### Project: EZ Storage
- **Summary**: A multi-facility self-storage operator moved off a legacy ASP.NET 2.0 site to a ground-up TanStack rebuild, with real-time inventory, pricing, and online lease processing from an integrated storage management API, plus a custom internal reporting and SEO audit dashboard.
- **Categories**: Marketing Website, Internal Web App, Ecommerce
- **Key Metric**: Live (Inventory and pricing)
- **Services Delivered**:
  - Legacy ASP.NET Support and Maintenance
  - Storage Management API Integration
  - Online Lease Processing
  - Real-Time Inventory and Pricing
  - Ground-Up Redevelopment
  - TanStack Start & React
  - Multi-Location SEO Architecture
  - Custom Internal Dashboard
  - Real-Time Reporting
  - Automated SEO Audits and Reports
- **Link**: https://www.select-interactive.com/work/ez-storage

### Project: Dallas Art Fair
- **Summary**: Online ticketing, a custom CRM, and a dedicated Exhibitor Portal serving 90+ galleries annually, for one of the most celebrated contemporary art fairs in the country.
- **Client location**: Dallas, TX
- **Categories**: Arts & Entertainment, Marketing Website, Member Dashboard, Ecommerce
- **Key Metric**: 225K+ (Annual site visitors)
- **Services Delivered**:
  - Website Development
  - Custom Content Management
  - E-Commerce & Ticketing
  - Exhibitor Portal
  - Responsive Web Design
  - Search Engine Optimization
  - Frontend Performance Optimizations
- **Link**: https://www.select-interactive.com/work/dallas-art-fair

### Project: Bluebird Creative Website
- **Summary**: A Fort Worth marketing and design agency site built from provided Figma, Prismic-managed content, TanStack and Shadcn on Azure, plus a monthly AI-led SEO audit with shared online action plans and month-over-month progress.
- **Client location**: Fort Worth, TX
- **Categories**: Marketing Website
- **Key Metric**: Monthly (SEO action plans)
- **Services Delivered**:
  - Custom Web Design Implementation
  - Figma to Production UI
  - Prismic CMS
  - Marketing Website Development
  - TanStack Start & React
  - Performance & Accessibility
  - Microsoft Azure Hosting
  - AI-Led SEO Audits & Action Plans
  - Ongoing Feature Development
- **Link**: https://www.select-interactive.com/work/bluebird-creative-website

### Project: SportsWriters Network
- **Summary**: Member platform and custom CMS serving FWAA, USBWA, and NCBWA with paid tiers, gated content, renewal automation, and NCBWA Top 25 weekly voting.
- **Categories**: Internal Web App, Member Dashboard, Publishing, Sports
- **Key Metric**: 2500+ (Active Members)
- **Services Delivered**:
  - Custom Web Applications
  - Multi-Tenant Membership & Access
  - Custom CMS
  - Editorial Workflow & Scheduling
  - Payment & Renewal Automation
  - Firebase Authentication
  - Microsoft SQL Server
  - Ongoing Development
- **Link**: https://www.select-interactive.com/work/sportswriters-net

### Project: JTaylor
- **Summary**: A decade-long partnership spanning two generations of their public site and a company-wide intranet with role-based access for all employees.
- **Client location**: Fort Worth, TX
- **Categories**: Marketing Website, Internal Web App
- **Key Metric**: 10+ (Years of partnership)
- **Services Delivered**:
  - Marketing Website Development
  - Design Implementation (PytchBlack)
  - Hygraph CMS Integration
  - Handlebars.js Templating
  - Sass / CSS Authoring
  - Webpack Build Pipeline
  - Intranet Application
  - Role-Based Access Control
  - Internal Content Organization
- **Link**: https://www.select-interactive.com/work/jtaylor

### Project: National College Football Awards Association
- **Summary**: Custom CMS plus a secure nomination portal for all 138 FBS schools and award committee tools for review, voting, and results across college football's most prestigious awards.
- **Categories**: Internal Web App, Publishing, Sports
- **Key Metric**: 138 (FBS schools)
- **Services Delivered**:
  - Web Design
  - Web Development
  - Custom CMS
  - Nomination Portal
  - Award Management
  - Role-Based Access Control
- **Link**: https://www.select-interactive.com/work/ncfaa

### Project: Lighting Workshop
- **Summary**: A portfolio-led site for a Brooklyn architectural lighting design practice: 160+ filterable projects, long-form case studies, and a press archive, all managed by the client in Prismic and supported by us since 2021.
- **Client location**: Brooklyn, NY
- **Categories**: Marketing Website
- **Key Metric**: 160+ (Projects in CMS)
- **Services Delivered**:
  - Web Design Partnership
  - Web Development
  - CMS Architecture
  - Responsive Design & UX
  - Ongoing Support
  - Azure Hosting
- **Link**: https://www.select-interactive.com/work/lighting-workshop

### Project: Equestrian Closet
- **Summary**: A peer-to-peer resale marketplace for the equestrian community: seller-managed closets, Stripe payments and payouts, real-time ShipEngine shipping with tracked notifications, and the admin platform behind it, built from scratch and grown since 2020.
- **Categories**: Ecommerce, Internal Web App, Sports
- **Key Metric**: 6+ (Years in partnership)
- **Services Delivered**:
  - Marketplace Platform Development
  - Custom Ecommerce & Checkout
  - Stripe Payments & Seller Payouts
  - ShipEngine Shipping Integration
  - Transactional Email & Notifications
  - Administrative Dashboard
  - Responsive Design & UX
  - Azure Hosting
  - Ongoing Support
- **Link**: https://www.select-interactive.com/work/equestrian-closet

### Project: Arlington Sports Commission
- **Summary**: A sports destination for the City of Arlington, built on Prismic, Handlebars, and a live arlington.org API feed, with design, content, and PM by Rally Dept.
- **Client location**: Arlington, TX
- **Categories**: Sports, City & Community
- **Key Metric**: Live (City event data)
- **Services Delivered**:
  - Web Development
  - Prismic CMS Architecture
  - arlington.org API Integration
  - Handlebars Templating
  - Design Implementation
  - Rally Dept Design Partnership
  - Ongoing Support
- **Link**: https://www.select-interactive.com/work/arlington-sports-commission

### Project: Passman & Jones
- **Summary**: Silky smooth UI animations, horizontal scrolling, dynamic history timeline, and custom employee search.
- **Categories**: Marketing Website
- **Key Metric**: 98 (Lighthouse score)
- **Services Delivered**:
  - Web Design
  - Web Development
  - Motion & Animation
  - Custom Search
  - Performance Optimization
  - Accessibility Audit
- **Link**: https://www.select-interactive.com/work/passman-and-jones

### Project: Schneider Law Firm
- **Summary**: A Fort Worth family-law and criminal-defense site designed by Bluebird Creative Co, implemented on Prismic with Handlebars and Sass, plus hosting, support, and monthly AI-led SEO audits since Spring 2024.
- **Client location**: Fort Worth, TX
- **Categories**: Marketing Website
- **Key Metric**: Monthly (SEO audits)
- **Services Delivered**:
  - Design Implementation (Bluebird Creative Co)
  - Prismic CMS
  - Marketing Website Development
  - Handlebars.js Templating
  - Sass / CSS Authoring
  - Vanilla JavaScript
  - Hosting and Support
  - AI-Led SEO Audits and Action Plans
- **Link**: https://www.select-interactive.com/work/schneider-law-firm

## Engineering Insights & Articles

### Your Product's UI Is Moving Inside the Chat Window: What MCP Apps Mean for Every Web Platform
- **Date**: September 29, 2026
- **Excerpt**: MCP Apps lets your application render its real interface inside Claude, ChatGPT, and other AI clients: dashboards, forms, and approvals, not paragraphs of text. Here is what it is, what it unlocks, the hard questions launch coverage skips, and how to decide whether it belongs on your roadmap.
- **Link**: https://www.select-interactive.com/news/mcp-apps-product-ui-inside-ai-chat

### When Your Process Is the Product: How to Tell It Is Time to Build a Custom Web App
- **Date**: August 20, 2026
- **Excerpt**: Excel is only one container. Email, shared drives, SharePoint lists, and stitched SaaS tools become load-bearing software without anyone deciding they should. Here is how to tell when the process has outgrown the tool, who that decision belongs to, and what a custom web application actually replaces.
- **Link**: https://www.select-interactive.com/news/when-your-process-is-the-product-custom-web-app

### When Spreadsheets Stop Working: How to Replace Excel with a Custom Internal Tool
- **Date**: August 17, 2026
- **Excerpt**: A shared workbook is often where good business software begins. Here is how to tell when it has become a bottleneck, then turn its proven logic into a real-time, role-scoped web application your team can own.
- **Link**: https://www.select-interactive.com/news/when-spreadsheets-stop-working-custom-internal-tools

### Inside a Private AI Server: A Hardware Guide to Mac Studio, NVIDIA DGX Spark, and Custom Builds
- **Date**: July 29, 2026
- **Excerpt**: What machine actually runs a private AI system for an office? We break down the three builds we quote most, Mac Studio, NVIDIA DGX Spark, and custom GPU workstations: the specs that matter, what each one costs in the 2026 RAM squeeze, and how to size the box to your team instead of overbuying.
- **Link**: https://www.select-interactive.com/news/private-ai-server-hardware-guide

### How On-Premise RAG Works: From Your File Share to Cited Answers
- **Date**: July 28, 2026
- **Excerpt**: Retrieval-augmented generation is how a private AI system answers questions from your own documents instead of guessing from training data. Here is the full pipeline as it runs on a server inside your office: the document watcher, the index, retrieval, and answers that cite their sources, with nothing leaving your network.
- **Link**: https://www.select-interactive.com/news/how-on-premise-rag-works

### What Does On-Premise AI Actually Cost? Cloud Subscriptions vs a Server You Own
- **Date**: July 27, 2026
- **Excerpt**: Per-seat AI subscriptions never stop billing. A private AI server is bought once and owned. We run the real numbers for a 15-person office: ChatGPT Business and Microsoft Copilot seat math on one side, a Mac Studio or NVIDIA DGX Spark on the other, and where the lines cross.
- **Link**: https://www.select-interactive.com/news/what-does-on-premise-ai-actually-cost

### Your In-App AI Feature Survived the Demo. Now What? Production Patterns for LLM Features That Hold Up After Day 90
- **Date**: July 20, 2026
- **Excerpt**: Most in-app AI features look great in a stakeholder demo and quietly fail under real traffic. Here is the production stack we use after day zero: evals, multi-model routing, retrieval with citations, human-in-the-loop UX, and observability that lets you kill or switch models without a rewrite.
- **Link**: https://www.select-interactive.com/news/in-app-ai-demo-to-production

### A Private AI Brain for Your Office: Introducing On-Premise AI Solutions
- **Date**: July 9, 2026
- **Excerpt**: We now design, build, and manage dedicated AI systems that run entirely on hardware inside your office. Your documents, client data, and conversations never leave your network, and every answer cites its sources. Here is what the new service includes and how an engagement works.
- **Link**: https://www.select-interactive.com/news/private-on-premise-ai-solutions

### TanStack Router vs Next.js: The Case for a Pure SPA in Enterprise Engagements
- **Date**: July 7, 2026
- **Excerpt**: When the API lives in a separate application, a pure client-side SPA on TanStack Router beats Next.js on type safety, speed, team boundaries, and operational surface. Here is the architecture we use for enterprise engagements and why developers keep migrating in the same direction.
- **Link**: https://www.select-interactive.com/news/tanstack-router-vs-nextjs-enterprise-spa

### Web Design Trends 2026 That Actually Survive Performance Budgets and AI Agents
- **Date**: June 29, 2026
- **Excerpt**: Most 2026 design-trend roundups stop at aesthetics. Here is how those trends perform when they have to ship on high-traffic custom sites, serve real users, and stay findable and actionable by AI agents, from a team where design and UX are engineering disciplines, not a separate handoff.
- **Link**: https://www.select-interactive.com/news/web-design-trends-2026-that-survive-performance-and-ai-agents

### What Is a Headless CMS and How Does It Compare to WordPress or Squarespace?
- **Date**: June 18, 2026
- **Excerpt**: If you've ever wondered why you can't see your analytics in Prismic, or why you can't see an SEO score, you're not alone. Here's a friendly explanation of what a headless CMS actually does, how it compares to WordPress and Squarespace, and why the specialized approach produces better results.
- **Link**: https://www.select-interactive.com/news/what-is-a-headless-cms

### Always-On Engineering: Cloud Agents, Routines, and the Event-Driven SDLC
- **Date**: June 17, 2026
- **Excerpt**: How Cursor cloud agents and Claude Code cloud agents, paired with Automations and Routines, moved agentic development from developer-initiated runs to a persistent, event-driven engineering team, and what that means for governance, capacity, and delivery.
- **Link**: https://www.select-interactive.com/news/always-on-engineering-cloud-agents-routines-sdlc

### Why Your Web Application Needs to Be MCP-Ready (And What That Actually Means)
- **Date**: June 10, 2026
- **Excerpt**: MCP became the connectivity standard for AI agents in under 18 months. If your web platform cannot be called by an agent, it is invisible to the layer your clients and internal teams are already building on top of.
- **Link**: https://www.select-interactive.com/news/why-your-web-application-needs-to-be-mcp-ready

### Your Website in 2026: Built to Be Trusted, Used, and Found
- **Date**: June 2, 2026
- **Excerpt**: A welcoming guide for marketing teams and small business owners: how a modern website earns trust, keeps people engaged, and gets found, by people and by AI, without you needing to understand the technology underneath.
- **Link**: https://www.select-interactive.com/news/modern-website-trusted-used-found

### Your Website Redesign is Bigger than a New Look: A Modern Process For Your Team
- **Date**: May 26, 2026
- **Excerpt**: A modern website redesign is half UX process and half platform, AI, and discoverability decisions. Here is what the work actually looks like for the marketing and BD teams who own the result.
- **Link**: https://www.select-interactive.com/news/website-redesign-bigger-than-a-new-look

### The Design Agency's Guide to Finding (and Keeping) a Great Development Partner
- **Date**: May 25, 2026
- **Excerpt**: What to look for, what to avoid, and how to build a dev partnership that makes your agency more capable without adding headcount.
- **Link**: https://www.select-interactive.com/news/design-agency-guide-to-finding-and-keeping-a-development-partner

### Your Web Application Is Already Behind: Why Agent-Callable APIs Are the New Enterprise Table Stakes
- **Date**: May 18, 2026
- **Excerpt**: Most enterprise web platforms were not built to be called by AI agents. Here is what agent-callable actually means, what it costs to retrofit it, and the three surfaces every enterprise platform needs in 2026.
- **Link**: https://www.select-interactive.com/news/agent-callable-apis-enterprise-table-stakes

### Is Your Website AI Search Ready?
- **Date**: May 12, 2026
- **Excerpt**: AI agents are becoming the first stop for product discovery, research, and recommendations. Here is what that means for your website and the specific steps to make sure you are not invisible to the fastest-growing audience on the web.
- **Link**: https://www.select-interactive.com/news/is-your-website-ai-search-ready

### Custom Web Development Agency vs SaaS Website Builder: An Enterprise Decision Guide
- **Date**: February 5, 2026
- **Excerpt**: When does a SaaS website builder actually carry an enterprise application, and when does it quietly cap the business? A side-by-side decision guide for teams evaluating a custom web development agency for enterprise applications.
- **Link**: https://www.select-interactive.com/news/custom-web-development-agency-vs-saas-website-builder

### TanStack Start vs Next.js for Enterprise Applications: A Practitioner Comparison
- **Date**: February 17, 2026
- **Excerpt**: A grounded comparison of TanStack Start and Next.js for enterprise web applications: routing model, server primitives, type safety, deployment surface, and the operational implications that show up in year two.
- **Link**: https://www.select-interactive.com/news/tanstack-start-vs-nextjs-for-enterprise-applications

### Custom Web Apps vs Low-Code Platforms: A 5-Year TCO Comparison
- **Date**: March 6, 2026
- **Excerpt**: Low-code platforms like OutSystems, Mendix, Power Platform, and Retool promise a faster start, but the five-year total cost of ownership for an enterprise web application tells a very different story. Here is what actually shows up on the invoice, year by year.
- **Link**: https://www.select-interactive.com/news/custom-web-apps-vs-low-code-platforms-5-year-tco

### When to Hire an Agency vs Build an In-House Team for Enterprise Web Apps
- **Date**: March 19, 2026
- **Excerpt**: A practical breakdown of when to staff up an in-house engineering team versus engage a custom web development agency for enterprise applications, with the cost math, ramp time, and ownership questions that actually decide it.
- **Link**: https://www.select-interactive.com/news/when-to-hire-an-agency-vs-build-in-house-team

### Built for Speed: The Engineering Behind Our Near-Perfect Lighthouse Performance Score
- **Date**: May 12, 2026
- **Excerpt**: A technical deep dive into the specific engineering decisions behind our near-perfect Lighthouse Performance score, covering image delivery, JavaScript loading strategy, CLS prevention, caching headers, SSR, and the build pipeline that ties it all together.
- **Link**: https://www.select-interactive.com/news/built-for-speed-lighthouse-performance-score

### The New Design-to-Development Workflow: How Figma MCP and Cursor AI Agents Deliver Faster, Pixel-Perfect Builds
- **Date**: May 11, 2026
- **Excerpt**: How Cursor's Figma MCP eliminates the design handoff gap, and how mapping Figma components to Prismic slices gives marketing teams full editorial control over the finished site.
- **Link**: https://www.select-interactive.com/news/figma-mcp-design-to-development-workflow

### From Ticket to Deployed: Our Agentic AI Development Workflow
- **Date**: April 28, 2026
- **Excerpt**: A behind-the-scenes look at how we connect and automate Linear, Cursor, GitHub, and Slack to increase capacity and speed up turnaround.
- **Link**: https://www.select-interactive.com/news/agentic-ai-development-workflow

### Building Ask: How We Put Our Entire Website Into an AI Assistant
- **Date**: April 27, 2026
- **Excerpt**: A technical deep dive into how we built the Ask AI widget on this site using TanStack AI and xAI Grok, covering the knowledge base strategy that keeps it accurate, the security stack that keeps it safe, and why we think every serious website should consider this approach.
- **Link**: https://www.select-interactive.com/news/building-ask-ai

### Bluebird Creative Co. Month-over-Month SEO Momentum with Our AI-Powered Audit and Action Plan Program
- **Date**: April 14, 2026
- **Excerpt**: A real-world follow-up to our recent post on AI-powered SEO audits. See how we run a complete agentic SEO review for Bluebird Creative Co. at the start of every month, deliver clear audit and action plan files, and give their marketing team access to a shared dashboard allowing them to track progress and keep organic search strength growing with minimal time investment.
- **Link**: https://www.select-interactive.com/news/bluebird-creative-co-monthly-seo-momentum

### From Audit to Action: How We Use Cursor’s SEO Skill and Agents for Full-Stack SEO
- **Date**: March 16, 2026
- **Excerpt**: A case study in running a comprehensive SEO audit with Cursor’s SEO skill, then using agents to implement technical fixes and align content with what the audit recommends, so clients move from findings to shipped improvements in days, not weeks.
- **Link**: https://www.select-interactive.com/news/ai-powered-seo-audit-and-implementation

### Preparing Your Tech Stack for Agentic AI: What Web Applications Need to Support Autonomous Agents
- **Date**: March 23, 2026
- **Excerpt**: API design patterns, event-driven architectures, and human-in-the-loop workflows, how we are building for the next wave of AI now so you are not scrambling later.
- **Link**: https://www.select-interactive.com/news/preparing-your-tech-stack-for-agentic-ai

### From Zero to Near-MVP in Under Two Weeks: How We Guided a Small Dev Team Through Agentic AI Scaffolding and Modern Stack Adoption
- **Date**: April 16, 2026
- **Excerpt**: A real case study showing how Cursor, Claude Code, and targeted prompting accelerated a small team’s React plus TanStack plus shadcn/ui project from a blank slate to a functional near-MVP in record time.
- **Link**: https://www.select-interactive.com/news/from-zero-near-mvp-agentic-ai-scaffolding

### Building select-interactive.com: How We Put Our Own Stack to the Test
- **Date**: April 22, 2026
- **Excerpt**: A look behind the curtain at how we designed and built our own website using AI-powered prototyping, Claude Code, Cursor, TanStack, Shadcn/UI, Tailwind, and Firebase.
- **Link**: https://www.select-interactive.com/news/building-select-interactive-our-modern-stack

### How We Use AI-Assisted Development to Ship Faster and Catch Issues Earlier
- **Date**: April 21, 2026
- **Excerpt**: A practical look at how we use modern AI coding tools as part of a disciplined workflow, planning, building, testing, and review, so projects move faster without sacrificing quality.
- **Link**: https://www.select-interactive.com/news/how-we-use-ai-assisted-development

### Helping Development Teams Navigate the AI and Modern Web Landscape
- **Date**: April 6, 2026
- **Excerpt**: A look at a new consulting service we are now offering, which helps development teams of any size understand and adopt agentic AI tools and modern web frameworks before the gap between early movers and everyone else becomes difficult to close.
- **Link**: https://www.select-interactive.com/news/ai-tech-strategy-consultation

### The TanStack Ecosystem: How We Build Websites and Web Apps the Right Way
- **Date**: April 2, 2026
- **Excerpt**: A deep dive into how and why we use TanStack Start, Router, Query, Form, DB, Table, and AI, and why choosing the right rendering strategy from the start changes everything.
- **Link**: https://www.select-interactive.com/news/tanstack-ecosystem-websites-and-web-apps

### The Modern UI Component System
- **Date**: March 17, 2026
- **Excerpt**: Why we build every project on shadcn/ui, and how its ownership model, Radix-powered accessibility, and composable architecture make it the most practical UI foundation we've found.
- **Link**: https://www.select-interactive.com/news/the-modern-ui-in-web-applications

### Why We Build with Prismic and Strapi Instead of WordPress or Squarespace
- **Date**: February 24, 2026
- **Excerpt**: WordPress leads every annual report on hacked CMS platforms. Squarespace locks you into their infrastructure. Here is why we build with Prismic and Strapi instead, and why clients who have made the switch do not go back.
- **Link**: https://www.select-interactive.com/news/headless-cms-vs-wordpress-squarespace

### Beyond WordPress: Why Real Web Applications Deserve a Real Tech Stack
- **Date**: November 11, 2025
- **Excerpt**: WordPress, Wix, and Squarespace are fine for brochure websites, but if your business runs through your website, you need purpose-built tools. Here is what that looks like and why it matters.
- **Link**: https://www.select-interactive.com/news/beyond-wordpress-building-real-web-applications

### The End of Generic Websites: How AI-Powered Personalization Is Becoming Table Stakes for B2B and E-commerce
- **Date**: February 10, 2026
- **Excerpt**: Dynamic content, smart search, recommendation engines, and conversational interfaces, off-the-shelf websites are dead. Here is what it actually takes to stand out and convert.
- **Link**: https://www.select-interactive.com/news/the-end-of-generic-websites

### Optimizing Our Developer and User Experience
- **Date**: March 4, 2026
- **Excerpt**: A look into why the tools a development team chooses, TanStack, shadcn/ui, and TypeScript, have a direct impact on the quality, speed, and longevity of the products we build for clients.
- **Link**: https://www.select-interactive.com/news/optimizing-developer-and-user-experience

### 3 Tips to Improve Your User Experience
- **Date**: March 14, 2024
- **Excerpt**: User experience isn’t just about aesthetics, it’s about reducing friction, guiding attention, and earning trust. Here are three actionable improvements you can make today.
- **Link**: https://www.select-interactive.com/news/3-tips-to-improve-your-user-experience

### Dave Campbell’s Texas Football: A Case Study
- **Date**: May 23, 2019
- **Excerpt**: How we helped the Texas high school football icon move off WordPress to a custom platform built for subscriptions, live scoring, real-time rankings, recruiting, and ad management.
- **Link**: https://www.select-interactive.com/news/dave-campbells-texas-football-case-study

### Vibe Coding vs. Agentic Engineering: The Difference Between Prototypes and Production
- **Date**: May 4, 2026
- **Excerpt**: A look at the difference between the rapid, fun phase of AI prototyping and the disciplined, verifiable engineering practices required to build and maintain high-quality production applications.
- **Link**: https://www.select-interactive.com/news/vibe-coding-vs-agentic-engineering